2004 PRI PUBLICATIONS
*Working Paper #1: Implications for Retail Adoption of Digital Signage
Systems
*The Business Watch-Plodding through the Quarter
VM+SD (Dec. 2004), p. 14
*The Business Watch-Blowing in the Wind:
Retail Sales Improve as Incomes Rise, Decline as Prices Hike
VM+SD (Sept. 2004), p. 16
*Measuring Retail Electronic Digital Signage’s Return on Investment
Signs of the Times (Sept. 2004), p. 96
PLATT RETAIL
INSTITUTE