2005 PRI PUBLICATIONS
*The Business Watch-No Holiday Celebration for Retail
VM+SD (Dec. 2005), p. 16
*Talking Digital with Wal-Mart
VM+SD (Nov. 2005), p. 12
*
PRI Retail Analytics, 3rd Quarter 2005
*Measuring the Effectiveness of In-Store Digital Signage
Digital Signage Resource Directory (October 2005), p. 10
*W
orking
Paper #
3
:
Leveraging the Impact of Retail
Digital Signage Advertising
through
Behavioral
Merchandising
*The Business Watch-Capital Spending is Slowing in the Retail Sector
VM+SD (Sept. 2005), p. 20
*PRI Retail Analytics, 2nd Quarter 2005
*The Business Watch-Look for Continued Slowdown in Consumer Spending
VM+SD (June 2005), p. 16
*
Working Paper
#2
:
Establishing
R
etail
D
igital Signage as a New
Medi
um
and
M
easuring its
E
ffectiveness
*Are You Ready for Digital Signage
VM+SD (May 2005), p. 12
*The Business Watch-Retail Growth in 2005 Won’t Match 2004
VM+SD (March 2005), p. 22
PLATT RETAIL
INSTITUTE