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PRI Background

Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience. PRI serves as a knowledge bridge between the academic world and industry, by synergizing the wealth of knowledge being produced at the university level with the need for more advanced yet practical business research and insight at the customer level. In addition to its global consulting expertise, PRI also publishes pioneering industry research.

The quarterly Journal of Retail Analytics contains essential economic data, as well as the latest developments in the digital communications network (DCN) industry. PRI’s Working Papers measure and detail the impact of digital communications networks. PRI’s newest initiative, the North American Digital Signage Index, provides separate quarterly analyses of activity in North America.

The firm consults with, and is supported by, companies including Advance Auto Parts, Blockbuster, British Telecom (UK), The Chicago School of Professional Psychology, Cisco, GlobeCast, Harris Bank, IBM, Monopoly Media (Romania), NEC, Nike, Rogers Communications (Canada) and Unisys, among many others.

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