North American Digital Signage Index
As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009 in conjunction with its affiliate, the Chicago School of Professional Psychology.
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and ad agency/brand adoption rates is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report.
The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other economic activity measures such as GDP, retail sales, ad spending, etc. Regular repetition of this survey will yield results that create news and raise broader awareness for the industry.
Click here to see the Q2 2010 North American Digital Signage Index.
Participating Firms
In compiling its research, PRI invited established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:
2 Hemispheres
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EnQii
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PQ Media
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Adcentricity
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EWI Worldwide
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Pro-Motion Technology Group
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Adspace Digital Mall Network
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Georgia Aquarium
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Real Digital Media
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Agency TWO25
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Gesture Tek
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Reflect Systems
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Arc Worldwide
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GSP Marketing
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Ryan Partnership
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AutoNetTV
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Harris Bank
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Safeway Inc.
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AvaLAN Wireless Systems
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IBM
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Santa Clara University
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Beacon’s Light
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In-Store Broadcasting Network
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Scala
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Best Buy |
IPG Emerging Media Labs
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SeeSaw Networks
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Black Box Network Services
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JCPenney
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Sharp
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Broadsign
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jSAT
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SportScape
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Canvys Visual Tech. Solutions
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KeyWest Technology |
Starcom
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Capture Display
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Kinetic Worldwide
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Starmount
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Care Media Holdings
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LG
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St. Joseph Content
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CBS Outernet
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Magnetic 3D
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Stratacache
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Channelport TV
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McDonnell Haynes
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Symon Communications
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Cisco
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Met Hodder
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Titan Outdoor
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DecisionPoint Media Insights
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Moxie Interactive
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Touchsystems
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DigiKomp
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Nanonation
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TPN
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Digital Signage Universe
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NCR Netkey
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Vizual Networks
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DisplaySearch
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NEC
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Wells Fargo
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Diversified Media Group |
Outcast
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Winntech
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Electronic Art
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Peerless Mounts |
WPP Global Retail Initiatives
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Eli Lilly and Company
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Play Network
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X2O Media |
Bold indicates PRI Member Firms
In addition to the above firms, PRI would like to thank the following individuals:
Jon Candelaria
Pat Hellberg
Adrian Weidman