North American Digital Signage Index
As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009 in conjunction with its affiliate, the Chicago School of Professional Psychology.
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and ad agency/brand adoption rates is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report.
The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other economic activity measures such as GDP, retail sales, ad spending, etc. Regular repetition of this survey will yield results that create news and raise broader awareness for the industry.
Click here to see the Q1 2010 North American Digital Signage Index.
Participating Firms
In compiling its research, PRI invited established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:
2 Hemispheres
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EnQii
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Peerless |
Adcentricity
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EWI Worldwide
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PQ Media
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Adspace Digital Mall Network
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Fowler Creative Media
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Pro-Motion Technology Group
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Agency TWO25
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Georgia Aquarium
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Real Digital Media
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Anheuser-Busch
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GSP
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Reflect Systems
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Arc Worldwide
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Harris Bank
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Rogers Communications
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AutoNetTV
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Healthy Advice Network
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Ryan Partnership
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AvaLAN Wireless Systems
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IBM
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Safeway Inc.
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Beacon’s Light
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In-Store Broadcasting Network
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Santa Clara University
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Best Buy |
IPG Emerging Media Labs
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Scala
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Black Box Network Services
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JCPenney
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SeeSaw Networks
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Broadsign
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jSAT
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Show+Tell
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Capture
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KeyWest Technology |
SportScape
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CBS Outernet
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Kinetic Worldwide
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Starcom
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Channelport TV
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LG
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Starmont
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Cisco
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Magnetic 3D
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St. Joseph Content
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DecisionPoint
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McDonnell Haynes
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Stratacache
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DisplaySearch
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MET HODDER
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Symon Communications
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DigiKomp
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Moxie Interactive
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Titan Outdoor
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Digital Signage Universe
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Nanonation
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TPN
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Diversified Media Group |
NCR
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TracyLocke
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Dynamic Retailing
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NEC
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Wells Fargo
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Ecast Networks
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Neo Advertising
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WPP
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Electronic Art
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Outcast
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X2O Media |
Bold indicates PRI Member Firms
In addition to the above firms, PRI would like to thank the following individuals:
Jon Candelaria
Laura Davis-Taylor
Pat Hellberg
Adrian Weidman
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