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Digital Signage Index

North American Digital Signage Index

As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009 in conjunction with its affiliate, the Chicago School of Professional Psychology.

The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and ad agency/brand adoption rates is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report.

The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other economic activity measures such as GDP, retail sales, ad spending, etc. Regular repetition of this survey will yield results that create news and raise broader awareness for the industry.

Click here to see the Q2 2010 North American Digital Signage Index.

Participating Firms

In compiling its research, PRI invited established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:

 
2 Hemispheres
EnQii
PQ Media
Adcentricity
EWI Worldwide
Pro-Motion Technology Group
Adspace Digital Mall Network
Georgia Aquarium
Real Digital Media
Agency TWO25
Gesture Tek
Reflect Systems
Arc Worldwide
GSP Marketing
Ryan Partnership
AutoNetTV
Harris Bank
Safeway Inc.
AvaLAN Wireless Systems
IBM
Santa Clara University
Beacon’s Light
In-Store Broadcasting Network
Scala
Best Buy IPG Emerging Media Labs
SeeSaw Networks
Black Box Network Services
JCPenney
Sharp
Broadsign
jSAT
SportScape
Canvys Visual Tech. Solutions
KeyWest Technology Starcom
Capture Display
Kinetic Worldwide
Starmount
Care Media Holdings
LG
St. Joseph Content
CBS Outernet
Magnetic 3D
Stratacache
Channelport TV
McDonnell Haynes
Symon Communications
Cisco
Met Hodder
Titan Outdoor
DecisionPoint Media Insights
Moxie Interactive
Touchsystems
DigiKomp
Nanonation
TPN
Digital Signage Universe
NCR Netkey
Vizual Networks
DisplaySearch
NEC
Wells Fargo
Diversified Media Group Outcast
Winntech
Electronic Art
Peerless Mounts WPP Global Retail Initiatives
Eli Lilly and Company
Play Network
X2O Media


Bold
indicates PRI Member Firms

In addition to the above firms, PRI would like to thank the following individuals:

Jon Candelaria
Pat Hellberg
Adrian Weidman






 



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