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Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that addresses the current state of the retail economy, and also includes news and case studies regarding digital customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications industry. PRI's offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features industry-leading guest columnists, thought-provoking case studies, network profiles, and more.

The most recent edition of the Journal of Retail Analytics is available for free download here. Individual articles from previous editions of the Journal may be downloaded from the PRI Resource Library.

The 4Q 2014 Journal includes the following articles:

  • PRI 4Q 2014 Retail Outlook: Holiday 2014, Commentary on Weak December and January Retail Sales, and 2015 Outlook
  • Customer-Centric Marketing Strategy for Growth and the Chobani Story
  • Driving Store Sales by Leveraging Location-Based Analytics
  • How to Set Up and Execute a Big Data Warehouse in a Retail Environment
  • Leveraging Location-Based Marketing in Retail
  • Shoppertunities: The Changing South African Retail Sector
  • Six Degrees of Digital Connections: Growing Grocery Sales in an Omni-Channel World, Part 2
  • The Use of Multiple Media by Social Media Users
  • Top-Ten Retail Tech Trends for 2015

Download the current issue of the Journal of Retail Analytics below:

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