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Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that addresses the current state of the retail economy, and also includes news and case studies regarding digital customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications industry. PRI's offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features industry-leading guest columnists, thought-provoking case studies, network profiles, and more.

The most recent edition of the Journal of Retail Analytics is available for free download here. Individual articles from previous editions of the Journal may be downloaded from the PRI Resource Library.

The 4Q 2013 Journal includes the following articles:

  • PRI 4Q 2013 Retail Outlook: Moderate Improvement in Economic Activity Expected.
  • Cultural Changes to Creative an Innovative Company Environment.
  • Mobile POS – Welcome to the 'Wild, Wild West!'
  • Out-of-Home Media as the Gateway to Mobile Commerce and Retargeting.
  • PRI Research Article Summary – The Future of Retail: A Perspective on Emerging Technology and Store Formats.
  • Retail Store Shopper Cards: Competitive Differentiator?
  • Tracking the Path to Purchase: Retail Analytics Offer New Ways to Track and Serve Retail Customers.
  • Understanding and Leveraging Emotions in Retailing, Part I: Considering Customer Emotion in Retail Marketing Strategy.
  • Unexpected Barriers for Global Personal Care Brands – and How to Get Around Them.

Download the current issue of the Journal of Retail Analytics below:

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