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Journal of Retail Analytics

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that addresses the current state of the retail economy, and also includes news and case studies regarding digital customer-facing technologies. The Journal provides essential, in-depth information on the economy as it impacts retailers and consumers. In addition, the Journal details developments in the digital communications industry. PRI's offices, projects, and extensive contacts in North America and Europe enable the firm to report on cutting-edge global events. Furthermore, the Journal features industry-leading guest columnists, thought-provoking case studies, network profiles, and more.

The most recent edition of the Journal of Retail Analytics is available for free download here. Individual articles from previous editions of the Journal may be downloaded from the PRI Resource Library.

The 1Q 2014 Journal includes the following articles:

  • PRI 1Q 2014 Retail Outlook: Despite Slow First Quarter, Retail Sales Outlook Remains Positive.
  • HTC: Finding Success Using a Unique Pop-Up Strategy.
  • Improving Retail with IoT Data Collection.
  • In-Store Messages Optimized by Analytics -- Cases Studies and Results.
  • PRI Working Paper Summary: A Determination of the Revenue Potential from Digital Screen Advertising at a Major League Baseball Stadium.
  • The Impacts of Social Media Interaction on Stakeholder Outcomes: An Examination of Lowe's Home Improvement Store.
  • Two Award-Winning Solutions Reveal Different Approaches to Interactive Technology.
  • Understanding and Leveraging Emotions in Retailing, Part II: Managing Emotions to Optimize Team and Customer Interactions.
  • Traditional Merchandising in the Age of Self-Service.

Download the current issue of the Journal of Retail Analytics below:

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