Technology has empowered consumers to shop when, where, and how they want. Today, customers experience a brand, rather than a specific shopping channel. This fragmentation in shopping channels away from brick and mortar stores is forcing retailers to meet the consumer on their terms. PRI assists its clients in developing marketing channel integration strategies to ensure a uniform customer experience across all channels to enhance the shopping experience.
PRI Services include:
Determine which marketing channels and technologies best support your corporate vision
Develop strategies to communicate with customers along the entire path-to-purchase
Evaluate options to determine optimal approaches for mobile marketing, retail apps, Web presence, and other opportunities
Establish and implement measurement methodologies to assess whether marketing strategies are meeting stated objectives