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Research Reports & Research Articles

Platt Retail Institute conducts a variety of research projects throughout the year.  The results of this research are published as Research Reports and Research Articles. More information is available via the links below.                                          

Research Report #1
Communication Effectiveness in Higher Education

Research Article #1

Universities Embrace Digital Signage at an Accelerating Pace

Research Article #2

Education Industry Roundtable: Digital Signage Content Creation and Management on Campus

Research Article #3

*NEW* Agency and Brand Attitudes and Perspectives Regarding Digital Place-Based Advertising

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