In concert with leading universities and researchers, PRI undertakes extensive studies related to in-store marketing and digital communications networks. These are published as either Working Papers or Research Reports. In addition, PRI seeks funding for other unique projects.

Sponsorship of PRI research offers a variety of benefits. These include establishing the sponsor as an industry thought leader, creating various promotional opportunities, and enabling the sponsors’ association with the leading research and consulting firm in this field.

Current sponsorship opportunities include:

PRI Journal of Retail Analytics (published quarterly).

North American Digital Signage Index (published quarterly).

PRI's Human Action blog, addressing topics at the intersection of consumers, economics, and technology.

Research publications for release in the second half of 2011:
Research Report:  Gauging Women's Behavioral Responses to Mobile Advertisements.
Research Report:  Designing Effective Digital Signage and Mobile Convergence Programs.

Research publication for release in 2012:
Working Paper:  Design of a Measurement Model to Determine the Value Derived From a University Digital Signage Network.

Working Paper and Research Report sponsorship benefits can be customized, but generally include the following:

• The right to distribute copies of the research.
• PRI will present the research on behalf of the Sponsor.
• In the front of the Report, a description of the Sponsor’s firm and a firm logo will be presented.
• On PRI’s website detailing the research, the Sponsor will be noted and its logo will be listed.

Please contact PRI for information about sponsorship opportunities.