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In concert with leading universities and researchers, PRI undertakes extensive studies related to in-store marketing and digital communications networks. These are published as either Working Papers or Research Papers. In addition, PRI seeks funding for other unique projects.
Sponsorship of PRI research offers a variety of benefits. These include establishing the sponsor as an industry thought leader, creating various promotional opportunities, and enabling the sponsors’ association with the leading research and consulting firm in this field.
Current sponsorship opportunities include:
PRI Journal of Retail Analytics (published quarterly)
North American Digital Signage Index (published quarterly)
Research publications for release during the first half of 2010:
Research Paper: Advanced Communication Methods and Impact Analysis at Institutions of Higher Education (available first quarter 2010).
Research publications for release during the second half of 2010:
Working Paper No. 7: Analysis of a Multi-Channel Marketing Approach to Bank Customers.
Working Paper No. 8: Building an Out-of-Home Measurement Model.
Working Paper and Research Paper sponsorship benefits can be customized, but generally include the following:
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The right to distribute copies of the research.
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PRI will present the research on behalf of the Sponsor.
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In the front of the Paper, a description of the Sponsor’s firm and a firm logo will be presented.
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On PRI’s website detailing the research, the Sponsor will be noted and its logo will be listed.
Please contact PRI for information about sponsorship opportunities.
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