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PRI Background

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research.

PRI’s Journal of Retail Analytics is a comprehensive quarterly publication that addresses the current state of the retail economy, and also includes news and case studies regarding digital customer-facing technologies.  PRI’s Working Papers, Research Reports and Research Articles measure and detail the impact of digital communications networks.

The firm consults with, and is supported by, companies including Advance Auto Parts, AT&T, Cisco, DIRECTV, Harris Bank, Harrods (UK), IBM, IMTV (Russia), Intel, Kroger, Media-Saturn (Germany), Monopoly Media (Romania), NEC Display Solutions, Nike, Rogers Communications (Canada), Sprint, Unisys, Venetian, and the United States Postal Service, among many others.

Download PRI's capabilities brochure to learn more about available resources and services offered.



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