Dr. Bart Weitz, Board Advisor
Director, Center for Retailing Education and Research
JC Penney Professor of Marketing
Warrington College of Business
University of Florida
Gainesville, FL

Barton A. Weitz is the J.C. Penney Eminent Scholar Chair and Executive Director of the
David F. Miller Center for Retailing Education and Research at the University of Florida.
He is past Chair of the American Marketing Association and a member of Board of
Directors of the National Retail Federation and the National Retail Institute.  The Center
for Retailing Education and Research at the University of Florida, supported by 25
retailers, undertakes research on retailing issues and prepares students for retail
management trainee positions. Dr. Weitz is the co-author of Retailing Management, the
most widely used textbook for teaching retail management course in colleges and
universities.  The textbook, in its fifth edition, is published by McGraw-Hill.  In 1998,
Professor Weitz was the recipient of the American Marketing Association/Irwin
Distinguished Marketing Educator Award for lifetime contribution to the marketing
discipline.

PLATT RETAIL
INSTITUTE