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Human Action

The Intersection of Consumers, Economics, and Technology. 



PRI Projects Moderate 2013 Holiday Sales Growth

September 16, 2013

Weak August Retail Sales Portend A Slow Holiday Shopping Season Ahead

May 15, 2013

April 2013 Retail Sales Beat Estimates

October 17, 2012

PRI’S 2012 Holiday Spending Forecast More Optimistic Than the Consensus

July 20, 2012

Economy and Retail Sales Slow in June

July 2, 2012

Digital Signage Industry Slows; Tracks U.S. Economy

May 17, 2012

Integrating Mobile Advertising with Mobile Payment to Increase Opt-In

May 3, 2012

Wearable Digital Signage Impacts Personal Service In-Store

April 9, 2012

Is It Possible That Mall Traffic is Actually Increasing?

March 19, 2012

February Retail Sales Overstate Strength of the U.S. Economy

February 29, 2012

Are Retail Apps the Answer?

February 17, 2012

What is the Size of the Digital Place-Based Advertising Market? It Depends on Who You Ask.

January 30, 2012

Have Brick-and-Mortar Retailers Raised the White Flag, or Has the Battle Just Begun?

January 9, 2012

2012 In-Store Marketing Trends and Opportunities

December 14, 2011

J.C. Penney Invests in Martha Stewart: So What Happened to the Transformation, Ron?

December 7, 2011

The 70% Rule Revisited: Consumer In-Store Decision Making and the Transformational Impact of Digital Signage

December 5, 2011

Luxury and Deep Discounters Outperform, Leaving TJ Maxx in the Middle of the Pack

November 17, 2011

Positive October Retail Sales Bode Well for the Holidays (and the Economy)

November 7, 2011

The Problem With Unemployment

October 31, 2011

Retail Mobile POS: An Important In-Store Screen

October 24, 2011

Holiday Sales Will Surprise to the Upside

October 12, 2011

Sears Acknowledges That it is in the Real Estate Liquidation Business (Sort of)

October 8, 2011

Stop Reading the Economic Headlines -- Except Ours

October 4, 2011

Moderate Outlook for September Retail Sales But Gloom Grabs the Headlines!!

September 30, 2011

Performance-based Metrics are Key to DOOH Growth

September 26, 2011

Can Digital Communication Networks Rival the Internet?

September 22, 2011

What to Make of Flat August 2011 Retail Sales

September 19, 2011

What is Human Action?
A new PRI blog begins with an explanation of what its title means.

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