Delivering high-quality, low-cost, targeted digital signage content, coupled with a marketing science-led approach to ensure content effectiveness.
ConextMedia® is a digital media services company that provides solutions for the content-starved digital signage industry and the ancillary digital platforms it drives such as mobile and mobile computing. Content production that previously was labor-intensive and costly becomes simple and cost-effective.
ConextMedia has developed a unique, integrated solution in the market centered around:
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Acquisition and development of vast amounts of stock content.
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Tool-assisted content assembly and targeting.
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Analytics to understand content effectiveness.
Each is structured in a way to allow for brand compliance across a widespread digital network. ConextMedia addresses the demand to manage and generate affordable, targeted, brand-compliant content, and measure its effectiveness across various digital platforms.
Components of ConextMedia's Enterprise Solution
Content Strategy
Consulting services to assist in the formulation of content strategies across a company's brand assets and its digital network.
Licensing of Stock Assets
Stock elements are organized for fast search, retrieval and rendering. Stock assets include both third-party and ContextMedia created assets.
Content Generation and Assembly
Hosted/on-line set of tools to allow a user to easily assemble and target highly effective content across a digital network.
Brand Asset Management
The accumulation, meta tagging, cataloging, storing, search and retrieval of a company's brand-related assets so assets can be easily reused across a digital network.
Brand Control
Deployment of the required user and asset access controls to ensure the proper utilization of brand assets across a digital network.
Metrics
Effectiveness measurement of asset usage across a digital network: content effectiveness (CE) and return on promotion (ROP).
For more information, visit www.conextmedia.com.