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Conextmedia is a content production and communication management company focused on providing strategic consulting, analysis and media development for digital media platforms. Conextmedia offers a unique combination of creative talent, retail and consumer analytics, metrics, and information technology. Through these tools we will maximize your digital signage, handheld and other digital communication platforms’ effectiveness and return-on-investment.
Services include:
Content Development and Management
Conextmedia is focused on lowering the development and management costs of media content, while increasing the overall effectiveness of the campaigns these assets support.
Consulting Services
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Strategic Analysis
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Provide insights into the consumer/store/ environmental interface with client business objectives, as well as overall marketing and merchandising goals.
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Data Analysis
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Examine customer transactional data to optimize content impact.
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Program Strategy
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Reach consensus on goals, objectives, content, deployment, measurement and success criteria.
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Deployment Strategy
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Document and project manage components necessary to implement and test programs.
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Field Testing
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Understand the impact on the consumer and the experience to determine if program strategy is being realized.
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Metrics
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Customized measurement of program and content effectiveness, as well as other feedback (IT, etc.).
Managed Services
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Deployment and Project Management.
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Vendor Evaluation.
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Budget Development.
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Content Scheduling and Management.
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Advertising Programs (including sales, billing, rules-based scheduling).
Enterprise Solutions
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Asset Management
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creative audit, accumulation, repurposing, cataloging, search and retrieval of client content assets.
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On-Demand Content Creation
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development of custom chassis to facilitate ease of use, variation and lower production cost.
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REM (“RelEvent Media Metrics”)
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industry standard content optimization structure, includes analysis of transactional data for playlist management and reporting to ensure ROI.
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Outsource Solutions
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hosting, network management and infrastructure design to allow clients to create, store and manage their own special purpose content.
Conextmedia unites the skill and talents of two leading firms in the consumer communications industry, GSP Marketing and the Platt Retail Institute.
GSP specializes in developing impactful, results-driven marketing solutions for clients across a variety of consumer-driven media. Our clients include Sears, Otto, Follet, Kmart, LensCrafters, FTD, Stock Yards, Amway Global and Prudential.
The Platt Retail Institute is a global leader in consumer facing technology research and consulting. The firm consults to, and is supported by, companies including Advance Auto Parts, Blockbuster, Cisco, GlobeCast, Harris Bank, Harris Corporation, IBM, Japan Satellite, LG Electronics, NEC, Nike and Unisys, among many others.
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