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PRI’s consulting practice focuses on the customer experience and facilitating the retail environment as a marketing medium. This encompasses branding, concept development, and commercialization. PRI staff members are experts in in-store technologies including digital communications networks, digital signage, and mobile messaging, as well as integrating systems such as POS and CRM that touch the customer.
PRI’s independent, fact-based approach to addressing its clients’ issues leads to optimal results. PRI’s consultants are uniquely qualified in both their global and large-firm marketing experience. PRI is determined to bring the best global thinkers to bear for the benefit of its clients.
Representative consulting areas include:
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Industry analysis and benchmarking
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New product and service strategies
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Marketing strategy
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Integration of out-of-store and in-store marketing
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Integration of online and in-store experience
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Measurement and testing of marketing impact
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In-store media content positioning and integration
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Education and training
PRI brings in-store consulting expertise to industries including:
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