top left corner image spacer image top right corner image
Bringing Research to RetailSM Subscribe to PRI Mailing List
Become a PRI Member
|

PRI Forums

PRI Retail Forum 2015 at Digital Signage Expo

Las Vegas Convention Center
March 10, 2015
9:00 a.m. – 5:00 p.m.

Title: Retail Analytics that Drive Store Performance 

Advances in technology and competition from the Internet are driving retailers to invest in various technologies. These range from customer-facing technologies, such as installing digital signs and equipping employees with smart phones and tablets, to the migration to an omni-channel retail marketing strategy. With this shift to digital technologies, and the intensely competitive nature of the retail industry, there is a growing demand for retail analytics to both justify and leverage these investments. 

Forum attendees will hear case studies presented by retailers, gain insights into how to implement analytical platforms, and be introduced to the modeling and interpretation of such data. In addition, those attending the PRI Forum will learn how to implement actionable insights that can result in improving the customer experience and reducing operating costs. Forum presenters also will address how to enable proximity marketing campaigns, among other things.

The agenda below will be updated as new speakers are added.

Forum Agenda

Time

Session Description

Speaker(s)

9:00 – 9:15 a.m.

Welcome and Introductions

Steven Keith Platt, Director and Research Fellow, PRI

9:15 – 10:15 a.m.

Overview of In-Store Analytic Platforms

Tom Schuetz, Senior VP/CTO – Americas/Asia Pacific, Luxottica Group

10:15 – 11:05 a.m.

The CMO’s New Playground: Big Data, Analytics, and Digital Experiences

Julia Fitzgerald, CMO, Sylvan Learning Centers

11:25 a.m. – 12:30 p.m.

Retail Technology Panel

Dan Gutwein, Director of Retail Analytics, Intel; additional panelists TBA

1:30 – 2:00 p.m.

Loyalty Card Data

Dr. Martin Block, Executive Director, Retail Analytics Council

2:00 – 3:00 p.m.

Web and Mobile Panel

Ryan Craver, former SVP, Strategy, Hudson’s Bay Company | Lord & Taylor; Slava Sambu, Director, Web Analytics, Office Depot

3:15 – 4:15 p.m.

Social Media and Digital Signage Panel

Bill Shaw, Director, Concept Development and Implementation, AT&T Retail Stores; additional panelists TBA

4:15 – 4:50 p.m.

Winning the Next Generation of Customers Through Analytics

Frank Rehme, Director, German Operations, PRI; Partner, gmvgroup; and former head of Retail Innovation, Metro AG

4:50 – 5:00 p.m.

Wrap-up

Margot Myers, Director, Global Marketing and Communications, PRI

 

Diamond Sponsor

Gold Sponsor

Media Partners:

top left corner image spacer image top left corner image