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PRI Retail Forum 2015 at Digital Signage Expo

Retail Analytics that Drive Store Performance 

Las Vegas Convention Center
March 10, 2015
9:00 a.m. – 5:00 p.m.

Presented in Cooperation With:



Advances in technology and competition from the Internet are driving retailers to invest in various technologies. These range from customer-facing technologies, such as installing digital signs and equipping employees with smart phones and tablets, to the migration to an omni-channel retail marketing strategy. With this shift to digital technologies, and the intensely competitive nature of the retail industry, there is a growing demand for retail analytics to both justify and leverage these investments. 

Forum attendees will hear case studies presented by retailers, gain insights into how to implement analytical platforms, and be introduced to the modeling and interpretation of such data. In addition, those attending the PRI Forum will learn how to implement actionable insights that can result in improving the customer experience and reducing operating costs. Forum presenters also will address how to enable proximity marketing campaigns, among other things.

The agenda below will be updated as new speakers are added.

Register today for DSE and select the PRI Retail Forum from Pre-Show Education options. Step-by-step registration instructions may be downloaded here.

Forum Agenda


Session Description


9:00 – 9:15 a.m.

Welcome and Introductions

Steven Keith Platt, Director and Research Fellow, PRI

9:15 – 10:15 a.m.

In-Store Digital Experience and Analytics Through the Lens of Luxottica

Tom Schuetz, Senior VP/CTO – Americas/Asia Pacific, Luxottica Group

Moderator: Paul Rombach, AT&T

10:15 – 11:05 a.m.

The CMO’s New Mandate: Big Data, Analytics, and Digital Experiences

Julia Fitzgerald, CMO, Sylvan Learning

Moderator: Ethan Whitehill, Two West

11:25 a.m. – 12:30 p.m.

Retail Technology Panel

Dan Gutwein, Director of Retail Analytics, Intel; Jagdish Girimaji, Director, Product Management, Mobility Services, Cisco

Moderator: Richard Ventura, NEC

1:30 – 2:00 p.m.

Retail Store Shopper Cards: Competitive Differentiator?

Dr. Martin Block, Executive Director, Retail Analytics Council

Moderator: Lou Carulli, YCD

2:00 – 3:00 p.m.

Web and Mobile Panel

Ryan Craver, former SVP, Strategy, Hudson’s Bay Company | Lord & Taylor; Slava Sambu, Director, Web Analytics, Office Depot

Moderator: Dan McAllister, Scala

3:15 – 4:15 p.m.

Creating an Immersive Digital Experience

Bill Shaw, Director, Concept Development and Implementation, AT&T Retail Stores; Matt Shafer, VP, Strategic Alliances, Cedar Fair

Moderator: Matt Schmitt, Reflect

4:15 – 4:50 p.m.

Changing the Retail Metrics Paradigm

Ken Silay, Director, Technology Research and Innovation, Chico's FAS, Inc.

4:50 – 5:00 p.m.


Margot Myers, Director, Global Marketing and Communications, PRI


Learn more about PRI Retail Forum 2015 speakers.

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