Omni-Channel and the Future of Retail
PRI Retail Forum 2014 at Digital Signage Expo
Sands Convention Center, Las Vegas
February 11, 2014 from 9 a.m. - 5 p.m.
Advancements in digital technology are causing a seismic shift in consumer purchase behavior. Today, customers access multiple channels to execute a purchase, leading to the requirement that all channels work seamlessly to support the brand and the experience. As distinctions between purchase channels blur, retailers must provide a singular view of their brand and pursue a consistent communication strategy with their customers. During this full-day Forum, participants will learn from leading retailers and other experts about how omni-channel is forever changing the face of retail and the winning strategies that retailers are adopting.
The current agenda, including topics and speakers is available here. This information will be updated as more speakers are added to the program. At this time, you may register to attend the PRI Forum via the DSE website.