Resource Library - Marketing - In-Store Integration

A Framework for Advertising in the Digital Age
(Abstract) Summary of an article in which the author discusses the aspects of digital technologies that will help advertisers market to younger consumers.

A Holistic Approach to Retail Digital Signage
For an in-store retail marketing strategy to be successful, all in-store systems must be integrated into a multi-tiered framework that presents a unified view to the customer across multiple form factors.

Are You Tuning In? Experience Media at Best Buy
Ten rules for a multilayered media network that connects with the shopper. An interview with a senior manager at Best Buy about their in-store multimedia platforms.

Bluetooth Marketing for Digital Networks
Bluetooth proximity marketing has picked up momentum globally. Brands such as Coca Cola, NASCAR, Hollywood movie studios and even rock bands are utilizing this medium to connect with the target audience.

Breaking Down Barriers to Create a Competitive Advantage
In-store communication using television, the attitude-changing medium, offers an opportunity for retailers to begin to control the key volume categories that will improve profitability.

Challenges Facing Retail Adoption of Digital Signage (2012 Update)
The digital signage industry is poised for rapid growth, with businesses such as financial institutions, out-of-home, and hospitality increasing their acceptance. Retail adoption, however, is slower than many had anticipated. Some reasons are addressed.

Change is in the Air
Mobile delivers a level of flexibility, reliability and cost management that makes it a compelling option for the digital signage market.

Combining Technologies for Ease of Joy
Intel’s Jose Avalos discusses the seamless and interactive technologies that allow retailers to create a personalized and enjoyable experience for the shopper.

Consumers are Ready for Mobile Marketing
With 224 million mobile users engaged in texting, SMS has emerged as “the only form of mobile marketing to reach the entire mobile universe,” says a study into mobile marketing and retail.

Converged Retailing: Communication Channels and Tools Evolve in the Age of Consumer-Driven Retail
Highly sophisticated and accessible technologies are reshaping the retail experience for today‘s consumer, who expects to conduct business transactions when, where and how they choose.

Develop Customized Client Solutions Incorporating Digital Media
Digital signage is not a one-size-fits-all proposition and deployments must be custom tailored to each user’s business objectives and environment.

Developing Winning iPhone Brand and Retail Apps
It may not yet be critical for retailers and brands to have iPhone apps, but it's clear the trend is in that direction. It's about engagement for brands but for retailers, it's more about sales.

Digital Earns Dollars
As traditional media’ are finding digital menu boards to be the right marketing tool to reach their targeted demographics.s usefulness for brand promotion declines, many quick-serve restaurants

Digital Signage in Spanish Supermarkets
This article examines the situation of digital signage in Spanish supermarkets and the main functions that it should play to help retailers and brands define their current and future outlook.

Digital Signage Relevance in a Multi-Screen World
This article summarizes a Google study about how people behave when they engage with multiple screens (e.g., phone, laptop, tablet).

Emerging Media to the Rescue at Retail
At a time when shoppers want better products, more for the money, immediate information and helpful salespeople, there are fewer dollars to create a standout retail experience.

Engaging Point of Sale Approach Targets Citroen Customers
This article summarizes a presentation by Morgan Angove in which he describes how a system was designed and developed for Citroën with screens that allow staff and the consumer to build the ideal DS3 car together.

Franchises and Dealerships Present Opportunities and Challenges in DS Deployments
How does DS fit into franchises and dealerships, which generally leverage a brand and centralized marketing to support retail locations owned and operated by business partners aligned with the franchisor or brand?

Give Them What They Want
Personal handset devices, whether smart-phones or simple phones, are being used more for data than for voice calls, so it is surprising that only a handful of signage companies have integrated mobile interactivity and social media into their solutions.

Green and Digital-Alior Bank Poland-Newcomer's Challenge
The Alior Bank DS project is the most advanced implementation of its type in Poland and a leading example of how converged media can work seamlessly to support business objectives.

Integrating Mobile Technology into the Retail Customer Experience
This article is a transcript of an interview with PRI's Steven Keith Platt discussing how mobile technology is being incorporated into the retail customer experience.

Integrating Mobile With Kiosks, the Web, and Digital Signage
Developers are creating mobile apps at a frenzied pace, and businesses are trying to figure out how to best integrate mobile with their offerings.

Leveraging Emerging In-Store Technologies to Impact Consumer Loyalty and Influence Purchase Behavior
This article discusses how to leverage technology to enhance content relevancy and impact, and how to integrate digital signs with other emerging in-store technologies.

Major Study Results to Reflect Vitality of Digital Media
Procter & Gamble's CEO is confident he will have a better picture of what's happening in-store from research results generated by P.R.I.S.M., an In-Store Metric project.

Marketing Insights: Multi-Channel Marketing Part 2 — Multi-Channel Analysis
This column looks at the issue of multi-channel analysis, with a few simple examples, such as measuring the impact of customer marketing amidst all of the noise and chaos generated by non-coordinated marketing across multiple touch points.

Mobile Hassles Hurt Brands and Drive Away Customers
Almost all consumers who have tried to conduct mobile transactions have run into technical problems, and the negative impressions these leave are tarnishing the reputation of the brands involved.

Mobile Marketing has Outstanding Potential
Mobile marketing is an extremely personal form of consumer communication, enabling highly targeted messaging. Its impact upon consumer behavior can be accurately measured. Mobile marketing is an outstanding opportunity to reach consumers while they shop.

Mobile-Digital Signage Integration: The Perfect Marriage
While integration of digital signage with mobile devices is occurring, there is still room for substantial improvement before this technology reaches its full potential.

Moving Toward a Seamless Omni-Channel Experience
As customers engage with retailers across multiple touch points, there is a clear trend among retailers to adopt omni-channel initiatives that provide a seamless experience and maximum engagement across all of these touch points.

NFC-What is it and Why is it Relevant?
This article provides an overview of Near Field Communications and explains how active and passive chips work.

Planning Improves the Potential Impact of Customer-Facing Technologies
Beyond financial considerations, other issues challenge retailers considering digital signage deployment including leveraging the technology to enhance content relevancy and impact, and integration with other emerging technologies.

Posters, TV and the Internet
Is DOOH "TV Light" or "Poster Plus"? Jason Cremins of POPAIdigital UK discusses the continuing debate.

PRI Member Profile_NEC Display Solutions Building, Nurturing Customer Relationships Key ‘To-Dos’ for Retailers in 2012
It’s not just about hardware, services, and the latest shiny object, according to NEC Display Solutions, a leading provider of digital signage and projection technologies.

PRI Member Profile_Reflect Provides In-Store Digital Solutions
Customer-facing organizations realize the possibilities for increased revenues, reduced costs, and strengthened brand experience and customer engagement. Reflect guides clients through the process of aligning technology and strategy for maximum results.

PRI Research Article Summary: Media-Saturn Innovates With Customer-Facing Technologies
This article summarizes a PRI Research Report that looks at the broad range of customer-facing technologies employed by Europe’s largest electronics retailer.

Retailers and Brands_Be Relevant While Being Digital in an Omni-channel World
In addition to discussing integrated digital marketing, this article profiles the Miele Inspirience Centre in the Netherlands.

Signage for Sports Store
Sporthaus Schuster in Germany is famous for its competence and authentic look and feel. The company decided to integrate digital signage into its retail concept during the renovation of its flagship store.

Simplification as a Strategy for Survival
Some of the latest hardware and software solutions for digital signage are pushing ahead through simplification rather than technological innovation.

Take a Stand Against Showrooming with DS
Retailers must counter the showrooming trend by making the in-store shopping experience more convenient, educational, and enjoyable.

Technology Can Enhance Personal Service In-Store
To impact the level of customer service and thereby increase revenue, retailers implement various technologies in their stores.

Technology Shifts Consumer Buying Patterns
As advances in the technology of communication continue, including the rising influence of social media, it is important that retailers, advertisers and marketers are able to adapt to this type of consumerism.

The Campaign That Made Sound Waves Across the Nation
This case study discusses the multi-channel promotion for maurices Small Town Sound National Band Search.

The Coming Wave of Convergence?
New technologies breed new types of data for analysis, and new applications of the data itself, ushering in a new era of insight and targeting that will be more specific and actionable than ever before.

The New Economic Environment: It’s Time for Retailers to Transform Their Stores
The rapid growth of eCommerce sales, heightened consumer expectations for self-service, and new web-based, pervasive and analytical capabilities portend that now is the time for retailers to transform the store shopping experience.

The Pace of Change and Digital Signage
The digital signage industry will not be immune to the pace of technological change, as business assumptions made only five years ago are having to be rethought in order to accommodate changing technological and social trends.

The Promise of Mobile
(Abstract) Summary of an article in which the author discusses the integration of Bluetooth technology into the advertising mix.

Thinking Small With In-Store Signage Can Attract Attention and Increase Sales
Some retailers are looking to use business card-size wearable digital signage, either on its own to promote and advertise products, or as an extension of their traditional, standand-size signage platform.

'Tis the Season_How Will You Address Inventory Distortion?
This article discusses how technology can help retailers handle out-of-stock and overstock inventory situations.

Use DS to Do More With Less
Businesses that are strapped for resources (both financial and human) need affordable, value-added digital signage that is also reliable, easy to deploy and easy to use – especially in the highly competitive retail market where visual messages are vital.

Using Multitouch, Retailers Offer Web Experience In-Store
Multitouch control, familiar from the latest generations of tablets and smartphones, is starting to provide a way for retailers to combine the best aspects of online shopping with the advantages of the in-store environment.