Resource Library - Marketing - In-Store Integration

A Framework for Advertising in the Digital Age
(Abstract) Summary of an article in which the author discusses the aspects of digital technologies that will help advertisers market to younger consumers.

A Holistic Approach to Retail Digital Signage
For an in-store retail marketing strategy to be successful, all in-store systems must be integrated into a multi-tiered framework that presents a unified view to the customer across multiple form factors.

Are You Tuning In? Experience Media at Best Buy
Ten rules for a multilayered media network that connects with the shopper. An interview with a senior manager at Best Buy about their in-store multimedia platforms.

Bluetooth Marketing for Digital Networks
Bluetooth proximity marketing has picked up momentum globally. Brands such as Coca Cola, NASCAR, Hollywood movie studios and even rock bands are utilizing this medium to connect with the target audience.

Breaking Down Barriers to Create a Competitive Advantage
In-store communication using television, the attitude-changing medium, offers an opportunity for retailers to begin to control the key volume categories that will improve profitability.

Challenges Facing Retail Adoption of Digital Signage
The digital signage industry is poised for rapid growth, with businesses such as financial institutions, out-of-home, and hospitality increasing their acceptance. Retail adoption, however, is slower than many had anticipated. Some reasons are addressed.

Developing Wining iPhone Brand and Retail Apps
It may not yet be critical for retailers and brands to have iPhone apps, but it's clear the trend is in that direction. It's about engagement for brands but for retailers, it's more about sales.

Green and Digital-Alior Bank Poland-Newcomer's Challenge
The Alior Bank DS project is the most advanced implementation of its type in Poland and a leading example of how converged media can work seamlessly to support business objectives.

Leveraging Emerging In-Store Technologies to Impact Consumer Loyalty and Influence Purchase Behavior
This article discusses how to leverage technology to enhance content relevancy and impact, and how to integrate digital signs with other emerging in-store technologies.

Major Study Results to Reflect Vitality of Digital Media
Procter & Gamble's CEO is confident he will have a better picture of what's happening in-store from research results generated by P.R.I.S.M., an In-Store Metric project.

Mobile Marketing has Outstanding Potential
Mobile marketing is an extremely personal form of consumer communication, enabling highly targeted messaging. Its impact upon consumer behavior can be accurately measured. Mobile marketing is an outstanding opportunity to reach consumers while they shop.

Planning Improves the Potential Impact of Customer-Facing Technologies
Beyond financial considerations, other issues challenge retailers considering digital signage deployment including leveraging the technology to enhance content relevancy and impact, and integration with other emerging technologies.

Posters, TV and the Internet
Is DOOH "TV Light" or "Poster Plus"? Jason Cremins of POPAIdigital UK discusses the continuing debate.

The New Economic Environment: It’s Time for Retailers to Transform Their Stores
The rapid growth of eCommerce sales, heightened consumer expectations for self-service, and new web-based, pervasive and analytical capabilities portend that now is the time for retailers to transform the store shopping experience.

The Promise of Mobile
(Abstract) Summary of an article in which the author discusses the integration of Bluetooth technology into the advertising mix.