Resource Library - Content - Creative Strategy

Best Buy Insignia Brand Content Awareness Case Study
Best Buy created advertising that increased brand awareness and product sales for its in-house brand by executing an advertising strategy based on customer research and brand value.

Breaking Down Barriers to Create a Competitive Advantage
In-store communication using television, the attitude-changing medium, offers an opportunity for retailers to begin to control the key volume categories that will improve profitability.

Content is King: Four Key Considerations
As a new way to engage customers, content over technology has been identified as a key factor. Four main considerations are presented.

Content is King: Know Your Audience
For content to be most successful, it is important to understand the audience and place where the digital signage will be displayed. Considering these will help determine content format, message, and length.

Creating Content, Getting it Right Upstream is Key to a Project’s Success!
This article provides some key guidelines to use in creating effective content.

Crowning Glory
When attractive content is created for a particular audience, and it is timely and relevant, and delivered via a means that suits the audience and its community, then we can be confident of an audience.

How Do I Deliver the Message?
Specifically designed software makes it possible to create, distribute, and manage content from anywhere in the world. Solutions for prioritizing the characteristics and functionalities are discussed.

On-Campus Communication Enhanced With Digital Signage
Universities are embracing digital signage because it provides a cost-efficient and highly effective method for distributing information that solves the issues of speed, security, and reduction of paper.

The Creative Force Behind the Comcast Experience
An interview with David Niles, the person who conceived and deployed the 10-million pixel digital display in Philadelphia's Comcast Center.

The Venue Drives the Medium
Content development represents one of the biggest challenges—and ongoing expenses—for digital signage networks. The type of content that you need to acquire for your network is driven by the nature of the venue.