Resource Library - Content - Creative Strategy

A Digital Message's Visual Appeal Influences the Impact on Consumer Attention
To cut through the clutter and reach consumers, advertisers should avail themselves of every tool to make a message engaging and impactful including imagery, which is the mental picture that an ad forms in a consumer’s mind.

Best Buy Insignia Brand Content Awareness Case Study
Best Buy created advertising that increased brand awareness and product sales for its in-house brand by executing an advertising strategy based on customer research and brand value.

Breaking Down Barriers to Create a Competitive Advantage
In-store communication using television, the attitude-changing medium, offers an opportunity for retailers to begin to control the key volume categories that will improve profitability.

Bringing Quality and Affordable Content to the Party
An overview of all the new ways digital signage is being used and how quality, affordable content creation tools are changing the entire game.

Content is King: Four Key Considerations
As a new way to engage customers, content over technology has been identified as a key factor. Four main considerations are presented.

Content is King: Know Your Audience
For content to be most successful, it is important to understand the audience and place where the digital signage will be displayed. Considering these will help determine content format, message, and length.

Creating Content, Getting it Right Upstream is Key to a Project’s Success!
This article provides some key guidelines to use in creating effective content.

Crowning Glory
When attractive content is created for a particular audience, and it is timely and relevant, and delivered via a means that suits the audience and its community, then we can be confident of an audience.

How Do I Deliver the Message?
Specifically designed software makes it possible to create, distribute, and manage content from anywhere in the world. Solutions for prioritizing the characteristics and functionalities are discussed.

Key Considerations for a Successful DS Network
In this article, the author discusses eight factors that should be considered in order to have a successful DS network deployment.

Managing and Automating Content Generation
The management and creation of compelling, targeted digital content includes many challenges, including production costs, speed to screen, and localization to maximize relevancy and impact.

Positioning Networks with Agencies and Brands
This PowerPoint deck was presented by Florian Maas of Neo Advertising at Digital Signage Expo Europe 2010.

Solving the Digital Signage Deployment Puzzle One Piece at a Time
Successfully deploying digital signage is like solving a puzzle -- there are many pieces, and they must all fit together precisely the right way if there’s to be a payoff.

The Creative Force Behind the Comcast Experience
An interview with David Niles, the person who conceived and deployed the 10-million pixel digital display in Philadelphia's Comcast Center.

Wake Up to the Risks of Content Fatigue
What is content fatigue? It’s any time content captures but fails to hold the interest of the intended audience. And it’s a big problem.

Welcome to the Future of Retail
The adiVerse Virtual Footwear Wall from Adidas and Intel gives customers access to a much greater choice of products, using anonymous video analytics to determine a preliminary selection of products to display.

What's Your Digital Signage Strategy?
Where do you start with planning for a DS network? You need a strategy -- actually, several strategies.