Resource Library - Content - Content Development

Bringing Quality and Affordable Content to the Party
An overview of all the new ways digital signage is being used and how quality, affordable content creation tools are changing the entire game.

Content is King: Know Your Audience
For content to be most successful, it is important to understand the audience and place where the digital signage will be displayed. Considering these will help determine content format, message, and length.

From LA to London, Audiences Make Content
User-generated content continues to be a popular way to engage the public with digital out-of-home media.

Managing and Automating Content Generation
The management and creation of compelling, targeted digital content includes many challenges, including production costs, speed to screen, and localization to maximize relevancy and impact.

Seven Deadly Sins of Content Creation
Content is recognised as one of the biggest challenges facing the digital out-of-home sector, yet problems with quality, affordability and availability have plagued the medium since its inception.