Resource Library - Content - Advertising Campaigns

Ad Support is Definitely Going to be a Dynamic Growth Area
An interview with James Henry, Chairman and co-founder of Digital View Inc. concerning the outlook for the digital signage industry.

Bridging the Gap: Are Ad Agencies Buying What DCN Providers are Selling?
Digital out-of-home (DOOH) advertising spending has tripled, but is still a minimal portion of the overall media mix. Key to future improvements are accountability, credibility, differentiation and validation.

Digital Signage: Has the Time Come for Retailers to Adopt this Emerging Technology?
Numerous retailers are deploying digital signage networks and the preliminary results are encouraging in terms of both increased store traffic and a positive lift in sales. However, determining ROI remains an issue.

If You're Not on the Plan, You're Not in the Buy
Significant amounts of money are being invested in building out network infrastructure on the premise that advertising revenue will flow onto the balance sheets. But advertisers and their agencies are requiring more proof that the medium can deliver.

Measuring Advertisement ROI Demands New Models
What are the earmarks of a measurement system that can be applied across the board to any advertising medium to calculate a more accurate ROI? How can we compare apples to apples? Here’s one potential solution.

Neo Advertising - a Fresh View of OOH Digital Media
A profile of Neo Advertising Group, a Swiss company that operates advertising-supported digital signage networks in supermarkets and other retail stores and also produces content.

The Fine Art of Generating Advertising Sales Revenues from Digital Screen Networks in a Retail Environment
Harrods has been successful in generating advertising revenues from digital screens in its store that offers exceptional quality merchandise, a vast product range and superb customer service but still faces the same challenges as many other retail stores.

Time to Change Ad Sales Tactics
This article strongly recommends that all digital signage network owners that have multiple agencies and aggregators representing them for ad sales should select ONE now for more targeted messaging.