Resource Library - Networks - In-Store Tech.

A Framework for Advertising in the Digital Age
(Abstract) Summary of an article in which the author discusses the aspects of digital technologies that will help advertisers market to younger consumers.

A Holistic Approach to Retail Digital Signage
For an in-store retail marketing strategy to be successful, all in-store systems must be integrated into a multi-tiered framework that presents a unified view to the customer across multiple form factors.

Bluetooth Marketing for Digital Networks
Bluetooth proximity marketing has picked up momentum globally. Brands such as Coca Cola, NASCAR, Hollywood movie studios and even rock bands are utilizing this medium to connect with the target audience.

Digital Outdoor Displays
Through advancing LED technology, it is now possible to create attractive, awe-inspiring outdoor displays that are sure to gain people’s attention.

Digital Signage - Behind the Message
When most people are exposed to digital signage, the content usually gets the most attention, along with the display itself. Rarely noticed or even thought about are all of the other necessary items that make effective digital signage a reality.

Interactive DS Lets User Change the Content
With one billion rail commuters annually, Titan Outdoor turned to digital signage to capture the attention of this UK audience.

Mobile Marketing has Outstanding Potential
Mobile marketing is an extremely personal form of consumer communication, enabling highly targeted messaging. Its impact upon consumer behavior can be accurately measured. Mobile marketing is an outstanding opportunity to reach consumers while they shop.

Special Dossier: Sound Ideas
Combining sound with visual messages can be a useful tool to attract consumers within a number of establishments, ranging from museums and corporate lobbies to shopping malls and bank chains. Some benefits of effectively utilizing sound are discussed.

The New Economic Environment: It’s Time for Retailers to Transform Their Stores
The rapid growth of eCommerce sales, heightened consumer expectations for self-service, and new web-based, pervasive and analytical capabilities portend that now is the time for retailers to transform the store shopping experience.

The Promise of Mobile
(Abstract) Summary of an article in which the author discusses the integration of Bluetooth technology into the advertising mix.

Using Touch Screen-Enabled DS to Connect with Customers
For marketers, touch-based DS systems offer a new way to reach consumers by providing a platform that places the consumer in control of the experience.