Resource Library - Analytics - General Industry

1Q 2011 North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

1Q 2012 PRI-DSF North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

1Q 2013 North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

2009: The Year of Metrics for DOOH Advertising
Every year, DOOH evangelists prognosticate, “This year will be the year for digital signage to become a viable advertising medium.” For that to occur, advertisers need some proof.

2Q 2011 North American Digital Signage Index
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, DOOH networks, and ad agency/brand adoption rates is presented.

2Q 2012 PRI-DSF North American DS Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

3Q 2011 North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

3Q 2012 North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

3Q 2012 Retail Economic Outlook
Confident, but not overly optimistic, PRI offers its annual holiday retail forecast for 2012, suggesting that sales will surprise to the upside.

4Q 2009 North American Digital Signage Index
Published quarterly, the Index focuses on several areas including the current level of business activity and the view for the industry's prospects. In addition, activity in major industry sub-segments is presented.

4Q 2011 PRI-DSF North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several areas including the current level of business activity and a look 3-6 months out.

4Q 2012 North American Digital Signage Index
The Index presents a single industry composite measure, activity in major industry sub-segments, and also focuses on several business areas and a look 3-6 months out.

4Q 2012 Retail Economic Outlook
A lack of confidence in the economy leads businesses and individuals to curtail spending.

Ad Support is Definitely Going to be a Dynamic Growth Area
An interview with James Henry, Chairman and co-founder of Digital View Inc. concerning the outlook for the digital signage industry.

Adult Viewership of DS Ads
According to a new study by GfK MRI, 29.6% of U.S. adults saw a place-based video ad in the 30 days prior to the survey.

Alternative Out-of-Home Media Forecast 2007-2011
This article provides an examination of spending and trends within the out-of-home sector, including: video advertising networks and screens, digital billboards and displays, and alternative ambient advertising.

An Outside Chance
This article explores the outdoor digital signage markets in London, Moscow, and Venice.

Are You Ready for Digital Signage?
This articles summarizes a PRI Working Paper outlining the opportunities and challenges of digital signage networks.

Challenges Facing Retail Adoption of Digital Signage (2012 Update)
The digital signage industry is poised for rapid growth, with businesses such as financial institutions, out-of-home, and hospitality increasing their acceptance. Retail adoption, however, is slower than many had anticipated. Some reasons are addressed.

Commentary: It Is Always About the Numbers
The author asserts that the reason DS has not flourished financially is because the justifications to implement DS networks often are not founded upon business fundamentals.

DCN Business Roundtable: First-Quarter 2009 Outlook for the Digital Signage Industry
On January 29, 2009, the Platt Retail Institute organized a conference among a select group of industry leaders to evaluate business conditions in the DCN industry. This article contains text from that conference.

DCN Business Roundtable: Fourth Quarter 2008 Outlook for the Digital Signage Industry
A group of DS industry leaders discuss impact of the economy, metrics, ad-based networks, and other topics.

DCN Business Roundtable: Second-Half 2008 Outlook for the DCN Industry
On June 9, the Platt Retail Institute organized a conference among various industry leaders to assess the second-half 2008 outlook for the DCN industry. This article contains the text of that conference.

Determining an ROI for a DS Network
Determining a DS network’s ROI is not always easy to accomplish but can always be derived if due consideration is given to the environment in which the network is deployed. Not all networks can and should be evaluated in the same way.

Digital Media Networks Can’t Fail to Succeed this Time... Can They?
A checklist is presented identifying the factors that tend to increase the success of OOH projects to help stakeholders overcome the issues often faced in this market.

Digital signage Ad Revenues Set to Quadruple by 2012
Digital signage is rising to become one of the leading out-of-home formats within Western Europe due to increased sites, advertisers, efficiency, and creativity.

Digital Signage and Custom TV
Digital signage offers a number of possibilities in terms of communication. This article presents these possibilities and highlights hotels that have benefited from the use of digital signage technology.

Digital Signage Industry Reaches Tipping Point
From expansive rollouts and increasing revenue, the DisplaySearch Chicago Conference in 2008 demonstrated that the digital signage industry is emerging as a robust market.

Driven to Succeed
Through the use of digital signage software to provide real-time traffic and public transport information, the Netherlands Dutch road administration aims to decrease the country’s traffic jam troubles.

First Quarter 2009 Business Outlook: Is an End to the Current Recession in Sight?
This is a comprehensive economic outlook for the first quarter of 2009 and examines the thinking of leading economists on the possible end of the recession.

Flat Panel Display News by DisplaySearch
This article provides a brief comparison between LCD and PDP displays in regards to prices, sizes, and public display commercial market trends.

Follow the Money: Out-of-Home Media is a Hot Investment
"If there is no better indicator of the vitality of an industry than the degree to which investors are willing to risk capital, then the out-of-home media industry is poised for serious activity in 2009 and beyond," says columnist Alan L. Klein.

Follow the Money: 2009 is Warming Up
Columnist Alan Klein reviews acquisitions, alliances and mergers in the US DOOH market and looks at the forecast for the economy of advertising media overall.

Follow the Money: A Slow Start to 2009, but Look Out
Columnist Alan L. Klein takes a look at expections for the digital signage industry in 2009.

Follow the Money: Let’s Start on a Positive Note
Advertisers are increasingly shifting parts of their budgets from traditional in-home media to the emerging DOOH media in the effort to reach consumers on a repeated and continuing basis.

Fragmentation a Braking Factor in EU Market
While from Asia and the US, Europe may look like one market, from inside it is clear that there are many markets. This fragmentation is slowing DS industry growth.

French Digital Signage to Become a Proper Ad Medium
On one hand, marketing, merchandising and corporate networks are well developed in France, especially in sectors such as banking, insurance, telecom, retail and automobile, but the French DOOH sector lags behind its European counterparts.

Industry Roundtable: The View Through ‘09 for the Digital Signage Industry
On April 30, 2009, the Platt Retail Institute organized a conference among a select group of American and European industry leaders to evaluate business conditions in the industry.

Interview with Leo Kivijarv
An interview with Leo Kivijarv of PQ Media reveals the driving force behind the high volume of growth within the OOH market.

It's All Coming Together
With the convergence of online TV channels and OOH networks, clients can now deploy branded TV channels quickly and cost effectively.

Journal of Retail Analytics 1Q 2010
This edition of the JRA includes a special section on DS standards and 14 additional articles on a wide range of topics including integration of DS and mobile, and DS networks in retail and transit environments.

Journal of Retail Analytics 1Q 2011
This edition of the Journal of Retail Analytics includes a special section on DS in education and 11 more articles on a wide range of topics.

Journal of Retail Analytics 2Q 2011
This edition of the JRA contains 11 articles including case studies, key considerations for a successful DS network, and a report on the increasing use of digital signage by universities.

Managing Your Project From A to Z…
This article highlights the steps needed to implement an effective digital signage project, from defining the context of the project to financing models for the digital signage network. Case studies are included.

Media Econometric Forecast Highlights Global Spending Phenomenon
Patrick Quinn, CEO of PQ Media, details expectations of continued strong global DOOH spending growth through 2012.

Microsoft and Intel's Plans
An interview with Lorraine Bardeen of Microsoft and Jose Avalos of Intel about their initiatives to fuel the growth of the digital signage market.

OOH DM Market Evolution
Chris Connery, VP of Market Research at DisplaySearch, shares insight into OOH trends.

Out of Home Digital Media – An Overview of Applications and Infrastructure
OOH Digital Media Networks are used for a variety of purposes and provide numerous benefits. An overview is presented.

Out of Home Digital Media: More Like TV or the Internet?
This article explores the history of out-of-home digital media in hopes of more clearly defining the features of this TV-Internet hybrid.

Outlook for Digital Signage and Larger Size Commercial Flat Panel Displays
Forecasts have shown that digital signage will continue to thrive as the economy shifts from consumer-spending driven back to business-driven.

Overview of Applications: DS vs. DOOH Defined
This article makes a distinction between the two main fields emerging from DOOH media: Out-Of-Home TV and Dynamic Digital Signage.

Performance-based Measurement Standards Will Drive Growth in DOOH Industry
The lack of viable measurement standards remains a major impediment to growth in the DOOH industry.

Public Display -- Digital Signage Trends
Flat panel display manufacturers think growth in the digital signage industry will drive growth in their business, especially for screens suitable for outdoor use.

Retail Outlook: Is the Glass Half Empty or Half Full?
Most Americans fail to appreciate that the fallout from the recent recession could have been a lot worse and having to wait out this recovery a bit longer is painful, albeit necessary.

Retail Outlook: As the Economy Stabilizes, the Question Remains_Can Capitalism Survive in a Democratic Society?
This forecast considers the size of the take of the government, where it goes, and the resulting economic implications, which are fueling much of the debate playing out in Washington on increasing the federal debt limit.

Retail Outlook_2Q 2012 Economic Activity Slows; Minimal Recovery in Sight
The rate of economic recovery has been disappointingly slow and given the lack of growth in employment, weakness in disposable income, and low levels of consumer confidence, this disappointment will likely continue through 2012 and perhaps much of 2013.

Retail Outlook_Moderate Trends in Consumer Spending Fuel Modest Growth
Retail sales increased at an annualized rate of 10.4 percent during the first quarter, but much of the renewed vigor in spending appears to be coming from consumers’ savings, as income continues to lag spending.

Retail Outlook_US GDP Continues to Improve; Consumer Spending Will Lag
U.S. GDP growth is disappointing in comparison to the post-recession recoveries seen in the past and retail sales likely will remain subdued.

Retail Outlook-Holiday Retail Sales Better than Anticipated, but Still No Cause for Celebration
This 4Q 2009 Retail Outlook predicts a slow and painful economic recovery, as concerns about employment, housing, and credit availability depress overall growth and consumer spending.

Review of Digital Signage Expo 2009
A review of the DS industry trade show that was held in May 2009 in Essen, Germany.

Standards Are Essential to Growth in the Digital Signage Industry
For digital signage to achieve mass global scale, there must be open access that facilitates seamless interoperability of content between the many systems that power digital displays.

Standards: A Necessary Part of DS Evolution
The need to create and continuously evolve standards in the DS industry has become more pressing and until ad buyers become more comfortable with what they are buying, network growth and viability will be in question.

Strengthening Social Bonds with the Public
The manner in which digital signage can be used as a tool to strengthen social bonds with the public is explained in regards to its effect on both employees and consumers.

Summary of PRI Working Paper #2
This article summarizes the findings in PRI's second Working Paper, Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness.

The Digital Signage Market 2012 in Germany, Austria, & Switzerland: Exceeding Expectations
This article analyzes the digital signage market in Europe, and reports on positive growth in three countries.

The Father of AV: Robert Simpson
Robert Simpson, co-founder of Electrosonic, gives his point of view on the digital signage industry and its future.

The Future is Bright: The Digital OOH Media Market
This article summarizes several factors that will impact the continued growth of the Digital OOH market.

The Long Term Outlook for Out of Home Advertising
According to Colin MacLeod of the World Advertising Research Center, as more advertisers move their money online, OOH advertising will continue ahead of TV and print media, second only to the Internet.

The OOH Digital Display Market
This article provides a brief comparison between LCD and PDP displays in regards to costs and trends in 2007-2008.

The Out of Home Digital Media Market
As the OOH Digital Media market experiences increased competition, more value is being placed on creative ideas such as interactivity. The growth of advertising funded retail networks is also presented.

The Pace of Change and Digital Signage
The digital signage industry will not be immune to the pace of technological change, as business assumptions made only five years ago are having to be rethought in order to accommodate changing technological and social trends.

Third Party Advertising Study
Revenues are expected to grow as leading international advertisers become more confident in the ability of digital signage networks to reach consumers.

Third Quarter 2008 Business Outlook: Hope is no Substitute for Reality. Don’t Count on a Robust 2008 Holiday Selling Season
A weak economy leads to a forecast of poor back-to-school and holiday shopping seasons in 2008.

Third Quarter 2009 Retail Outlook: The Worst Appears to be Over but Where is the Consumer?
The recession seems to be bottoming out, as the U.S. economy is finally on a slight uptick, yet the question remains as to whether the consumer is ready and willing to spend.

Tracking World Digital Signage Trends
Highlights from Frost and Sullivan’s 2007 World Digital Signage Report are presented.

Trends for Flat Panel Displays in Digital Signage
An analysis by Chris Connery of DisplaySearch examines commercial and consumer grade displays, which may be in their infancy in DS.

Trends in Flat Panel Screen Sales
The competition between LCD and PDP displays is ever continuing. This article highlights trends for these warring technologies, giving special attention to the expected improvements in LCD technology.

Trends in Flat Panel Screen Sales by Meko
Simply offering cheaper display screens will not be enough to satisfy the expected demand increase for digital signage projects. This article takes a look at the significant issues of display installation and service.

Trigger Happy
DT Research has deployed a new interactivity system that is designed to react to events that occur within close proximity. This innovation is an extension of current interactive digital signage capabilities.

Turbo Charging the Outdoor Advertising Experience
Digital out-of-home media provides three distinctive features, including: the power of moving images, flexibility in content, and the ability to interact. Examples are illustrated proving the benefits of these features.

We’re Virtually There
The future when digital signage displays will be able to merge the digital world with the real world is not so far away. An overview is provided.

What Are the Impediments to North America's Dynamic DS Growth?
In this commentary, the author says that focusing on the business and content aspects of a digital signage deployment are critical, and that failure to plan equates to planning to fail.

What Methodology to Use?
This article highlights essential steps to ensure a successful digital signage project, as detailed by the French Association for the Advancement of Out-of-Home Digital Media (APCAD).

Worldwide DS Display Market to Grow by 25 Percent in 2010, Says iSuppli
Shipments of plasma and LCD screens for DS networks are projected to increase annually according to iSuppli.