Resource Library - Analytics - Metrics/Studies

Alternative Out-of-Home Media Forecast 2007-2011
This article provides an examination of spending and trends within the out-of-home sector, including: video advertising networks and screens, digital billboards and displays, and alternative ambient advertising.

Applied Science Creates the Exceptional Customer Experience and Increases the Bottom Line
This article introduces a battle-tested, systematic, science-based way of thinking, called Rule-Developing Experimentation (RDE) and its associated knowledge tool, IdeaMap. RDE systematically experiments to create a compelling customer experience.

Arbitron Report Benchmarks Size of US Digital Signage Market
The Arbitron Out-of-Home Digital Video Display Study 2009 shows that the general audience for OOH digital video displays represents a cross-section of American consumers, and closely mirrors the average U.S. population.

Calculating the Wow Shopping Experience
As many as 10 different elements have to occur simultaneously to make a Wow shopping experience happen and it is a bigger challenge for larger chains.

Construing Consumer Decision Making
(Abstract) Summary of an article in which the authors discuss construal-level theory and how it can be used to develop products and marketing strategies.

Deployment and Test of a Retail Digital Communications Network by the United States Postal Service
In this Working Paper PRI provides an extensive report of the U.S. Postal Service’s major DCN field test. It provides intricate knowledge into testing methodologies and results achieved, and draws implications for wider retail industry application.

Digital Media - What Retailers Really Think
A report from Retail Systems Research provides insight into the role that in-store DS can play from the retailer’s point of view, suggesting that the potential of DS is widely recognized even by those who have not yet deployed it.

Digital Signage Expo's Q2 Business Barometer
A summary of the results of Digital Signage Expo's Quarterly Business Barometer Survey for Q2’09.

Digital Signage in the Home
In Berlin, the concept of a Home Service Platform is investigated as a basis for the intelligent home of the future, where all the digital technology throughout the house will be integrated.

Digital Signage: Has the Time Come for Retailers to Adopt this Emerging Technology?
Numerous retailers are deploying digital signage networks and the preliminary results are encouraging in terms of both increased store traffic and a positive lift in sales. However, determining ROI remains an issue.

Do DCNs Make a Difference?
This article summarizes the findings in PRI's Working Paper #6, Test Results From a Bank Branch Digital Communications Network.

Establishing Retail Digital Signage as a New Medium and Measuring its Effectiveness
In this Working Paper PRI addresses whether RDS is capable of having a measurable impact upon consumer shopping behavior to substantiate its inclusion in the marketing mix. To date, marketing measurements have failed to keep pace with technology.

How DS Beats Paper in the Race to be Green
Summary of the results of an extensive study into the carbon emissions of digital signage compared with traditional paper signage.

Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network
This is an abstract of a PRI Working Paper examining a branch Digital Communication Network (DCN).

Implications for Retail Adoption of Digital Signage Systems
In this Working Paper PRI explores the decision matrix supporting retailer adoption of digital signage systems, reviews the considerations required for an implementation, and advances a framework for assessing a retail digital signage system.

Industry Feedback on DS in European Banking Sector
Report on a survey conducted with more than 60 leading European and South African banks on the role of the branch, POS strategies and their experiences with and attitudes toward digital signage.

In-Store Marketing Work-Effects of the Number and Position of Shelf Facings on Brand Attention and Evaluation
This article reports on a research study examining the interplay between in-store and out-of-store factors on consumer attention to and evaluation of brands displayed on supermarket shelves.

Interview with James Henry, Out-of-Home Media
The James Henry interview gives an in-depth view into the digital signage industry as reflected in a number of white papers developed by the Screen Association.

Landmark Convenience Store Study Reveals Opportunities Through Advanced Shopper Analytics
A research study titled C-Store Shopper Insights sought to develop a deeper understanding of convenience shoppers, including their responsiveness to different marketing and merchandising strategies.

Lessons Learned from the Demise of Google Audio Ads
In 2006, Google announced that it was revolutionizing the radio advertising business. It introduced a real-time, bid-based, automated method to sell ad inventory, and the promise of accountability through measurement and reporting. Read why it failed.

Leveraging Emerging In-Store Technologies to Impact Consumer Loyalty and Influence Purchase Behavior
This article discusses how to leverage technology to enhance content relevancy and impact, and how to integrate digital signs with other emerging in-store technologies.

Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising
In this Working Paper PRI details the benefits associated with Retail Digital Signage, and introduces the methodology of Behavioral Merchandising. BEM predicts and influences consumer purchase behavior in-store by messages delivered via digital signage.

North American Digital Signage Index Q4-2009
Published quarterly, the Index focuses on several areas including the current level of business activity and the view for the industry's prospects. In addition, activity in major industry sub-segments is presented.

Power of Prediction
Building on the concept of relevant communications, predictive analytics is the use of data and statistical methods to predict consumer behavior, leading to development of appropriate strategies and tactics.

RBR Research Forecasts Self-Checkout Deployments to Triple Globally by 2012
The “Global EPOS and Self-Checkout 2009” report from Retail Banking Research shows that the adoption of self-checkout solutions has accelerated and predicts that the number of self-checkouts will nearly triple by 2012 to reach 250,000 units globally.

Report Finds That Top Brands Using DS Increase Brand Awareness
A summary of a research report by Aberdeen Group on the use of DS by leading brands to deliver messages to their customers.

Successful Users Focus on Content and Interaction
Successful companies are more likely to take a strong role in managing digital signage content than their less flourishing counterparts, according to Aberdeen Research.

Summary of PRI Working Paper #3
This article summarizes the findings in PRI's third Working Paper, Leveraging the Impact of Retail Digital Signage Advertising Through Behavioral Merchandising.

Summary of PRI Working Paper #4
This article summarizes the findings in PRI's fourth Working Paper, Deployment and Test of a Retail Digital Communications Network by the US Postal Service.

Supermarket Chain Proves Media Networks Work
A summary of a research study regarding the DS network installed in Carrefour supermarkets in Greece.

Survey of European Banks Reveals Enthusiasm for Digital Signage, Frustration With Current Tools
A recent survey of 60 leading banks throughout Europe and South Africa shows bank branches, once on the verge of extinction, are now responsible for nearly 99% of all retail bank sales. Branch digital signage networks are a key investment.

Test Results From a Bank Branch Digital Communications Network
In this Working Paper PRI tested and analyzed the impact on consumer attitudes and behavior resulting from exposure to a Digital Communications Network (DCN). The paper provides detailed analytics relating to consumer response to DCN delivered messages.

The 70% Rule Revisited: Consumer In-Store Decision-Making and the Transformational Impact of Digital Signage
This article explores the role digital signage can play in the often touted rule that 70 % of purchases are made in the store. For a brand considering in-store advertising, the purchase and operation of digital signage is a significant opportunity.