Resource Library - Vertical Markets - Banking

Bank of America Updates Digital Signage System in UK
An updated DS system supports communications with more than 3,500 employees who work at the Bank of America Chester campus in the UK.

Can a DCN Impact Your Branch Experience?
Banks can look to retailing for positive experience with digital communication networks but there should be a clear strategy for their use.

DCN Case-in-Point: DCN the Extreme Way at Denmark’s Jyske Bank
Twice the number of new customers and increased brand awareness from 30% to 80% among adults. That was the level of success achieved by a new strategy in Denmark’s Jyske Bank, featuring a variety of digital communication devices.

Determining an ROI for a DS Network
Determining a DS network’s ROI is not always easy to accomplish but can always be derived if due consideration is given to the environment in which the network is deployed. Not all networks can and should be evaluated in the same way.

Digital Signage in the Banking Sector
The flexibility afforded by using digital signage in the banking industry has yielded great returns, ranging from increased customer satisfaction to increased branch productivity.

Do DCNs Make a Difference?
This article summarizes the findings in PRI's Working Paper #6, Test Results From a Bank Branch Digital Communications Network.

Green and Digital-Alior Bank Poland-Newcomer's Challenge
The Alior Bank DS project is the most advanced implementation of its type in Poland and a leading example of how converged media can work seamlessly to support business objectives.

Impacting the Customer Experience at a Bank Branch Through a Digital Communications Network
This is an abstract of a PRI Working Paper examining a branch Digital Communication Network (DCN).

Improving the Banking Experience
A description of Eurobank EFG's digital signage network deployment including results of research in pilot sites.

Industry Feedback on DS in European Banking Sector
Report on a survey conducted with more than 60 leading European and South African banks on the role of the branch, POS strategies and their experiences with and attitudes toward digital signage.

LCL Will Deploy 1200 Screens in 500 Branches
French bank LCL is deploying a DS network that will reach 50 percent of its clients by the end of 2010.

Mobile Interactivity for Banks
Customers expect banks to improve their communication channels to bring them back into the branch.

Multi-Branch Bank Network
Description of a digital signage pilot project completed by the Berlin savings group "Sparkassen-Finanzgruppe."

Survey of European Banks Reveals Enthusiasm for Digital Signage, Frustration With Current Tools
A recent survey of 60 leading banks throughout Europe and South Africa shows bank branches, once on the verge of extinction, are now responsible for nearly 99% of all retail bank sales. Branch digital signage networks are a key investment.

Test Results From a Bank Branch Digital Communications Network
In this Working Paper PRI tested and analyzed the impact on consumer attitudes and behavior resulting from exposure to a Digital Communications Network (DCN). The paper provides detailed analytics relating to consumer response to DCN delivered messages.

Why In-branch Digital Signage Is Effective for Building Customer Relationships and Enhancing Brand Equity
As competition increases among banks worldwide, digital signage has become one way they differentiate themselves, engaging existing customers and attracting new ones.