Digital place-based advertising is a rapidly growing industry. To be successful, networks must provide independent, third-party metrics to advertisers and their agencies.
Platt Retail Institute (PRI) provides technologically advanced, industry-accepted metrics that go beyond the simple and antiquated observations that the large, expensive firms provide. In addition, we can update your metrics to provide timely, audited data.
PRI Qualifications
PRI is an at-retail marketing research, consulting and analytics firm. PRI is widely regarded as the world’s leading expert in research and consulting to retailers, banks, media companies, and other stakeholders in the digital communications network industry. PRI’s Digital Place-based Advertising brochure provides more detailed information on our services.
PRI Case Studies
PRI has conducted ROI metrics research for major networks in various vertical markets. Summary examples can be found in the following case studies:
PRI Measurement
PRI will design and develop metrics that report on your network’s audience impact. Our precision analysis can be on a per screen, per region, or system-wide basis. In advance of field testing, PRI will confer with various advertising agencies to ensure that the test design and findings will conform to agency requirements. In addition, PRI will design the test to conform to the Digital Place-Based Advertising Association’s Audience Metrics Guidelines for audience impressions. This information is compiled in an audit report, which is updated regularly. Data and analysis are provided. To the extent possible, personas/consumer behavioral types are also presented. Third-party data can also be incorporated.
Our certified metrics will provide you with the information that advertisers and agencies require, as well as help you evaluate your network’s penetration. A web interface can also be created to allow instant access to your data.
Choose PRI Audited Digital Place-based Advertising Metrics for:
Quality. Independence. Easy metrics updates. Value.
For more information, please contact PRI.