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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* Reflect Named 2015 Installer of the Year
PRI Member Firm receives DOOHDAH Award for Cedar Fair Entertainment project.

*NEW* Details Announced for Retail Analytics Council Event 
Learn more about agenda, speakers for June event.

*NEW* ComQi Adds New Case Study to Members Page
Read about Spalding Rehabilitation Hospital in Boston.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

FEPE Delivers Audience Measurement for Digital Out-of-Home
May 22, 2015

LG Electronics and CNN Airport Network Expand Digital Signage
May 22, 2015

Userful Delivers Affordable, Artistic Mosaic Video Wall Solution
May 21, 2015

Apantac Launches Family of Simple 2x2 HDMI & VGA Matrix Switches
May 21, 2015

DSE 2016 Announces “Call for Speaker Proposals”
May 20, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q4 2014 Journal of Retail Analytics

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