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Platt Retail Institute

Recognized worldwide as a leading consumer behavior research and consulting firm focused on improving the customer experience

Platt Retail Institute (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience.

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PRI News

*NEW* Digital Place-Based Advertising Research Article Released.
Read the PRI report on "Agency and Brand Attitudes and Perspectives Regarding DPA."

*NEW* Q4 2011 PRI-DSF North American Digital Signage Index Now Available.
Index declines slightly but industry remains optimistic in new report.

*NEW* 2012 In-Store Marketing Trends and Opportunities
New blog posting: Noteworthy developments signal business opportunity:

PRI Retailer Education Forum Registration Opens
Register now to attend PRI's pre-conference seminar at Digital Signage Expo 2012.

*UPDATED* PRI Presentations Scheduled for ISE 2012
PRI Director Steven Keith Platt will present two sessions at ISE 2012 in Amsterdam.

J.C. Penney Invests in Martha Stewart: So What Happened to the Transformation, Ron?
New blog posting; Retailer's new CEO promised transformation. Does Martha Stewart deal fit the bill?

The 70 Percent Rule Revisited: Consumer In-store Decision Making and the Transformational Impact of Digital Signage
Blog posting; The often-cited mantra that 70 percent of purchase decisions is questionable.

PRI to Conduct Education Metrics Research
See the research outline describing PRI's project to quantify the returns generated from Digital Signage networks in university settings.

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