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Platt Retail Institute

Recognized worldwide as a leading consumer behavior research and consulting firm focused on improving the customer experience

Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience.

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PRI News

Digital Signage Industry Performance Consistently Positive

The North American Digital Signage Index for the second quarter 2010 is now available. This Index details industry activity in the first quarter 2010 and also includes a three- to six-month outlook. Index results are reported on both a composite and industry sub-segment level. PRI compiled the Index in conjunction with its affiliate, the Chicago School of Professional Psychology. See the Second Quarter 2010 North American Digital Signage Index here.

PRI Launches Online Resource Library

Whether you are new to digital communications, or managing a digital communications network in your company, PRI's Resource Library provides you  the information you need to improve your existing network or make reasoned decisions about whether digital communications are an appropriate solution.  Click here to see what is available.

Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Expo provides the latest news to PRI from its base in North America.

Avalue’s MPC-Series Digital Signage Platforms Support Windows Embedded Standard 7
July 30, 2010

PlayNetwork Selects SeeSaw Networks as Exclusive Seller of Advertisements on Its In-Store Video Networks
July 30, 2010

Multimedia Farms Selects Barco for Portable LED Display Solutions
July 30, 2010

Monster Media and Limited Space to Roll Out Interactive Technology in U.K. Malls
July 30, 2010

George Washington University to Install Integrated Daktronics LED Video, Scoring System
July 30, 2010

International News

Ooh-tv.com provides the latest news to PRI from its base in Europe.

UK: Double Digit Growth for DOOH in Q1 2010
July 30, 2010

USA: CARE Media to Add 1,000 New Medical Specialty Offices
July 30, 2010

UAE: JCDecauxMEA Introduces New 12-screen Digital Corridor at Dubai Airport
July 30, 2010

USA: OmniCom’s Robert Chimbel Joins rVue’s Board of Directors
July 29, 2010

China: VisionChina Media Revenue Grows to $31.8 Million in Q2
July 28, 2010

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