top left corner image spacer image top right corner image
Bringing Research to RetailSM Subscribe to PRI Mailing List
Become a PRI Member

Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

Click here to

PRI News


*NEW* PRI Releases 2Q 2015 Journal of Retail Analytics
Download the new Journal for articles on customer experience, mobile payment, and more.

*NEW* ComQi Issues Thought Leadership Paper
Read "How DS is Making a Difference Behind the Counter."

PRI Member Firm YCD Multimedia Receives Award
YCD named 2015 Best of Manhattan Award recipient in the DS Software category.

Read about Scala's In-Store Retargeter
PRI member firm featured in Technology Innovations Showcase.

PRI Welcomes Two New Member Firms
D3LED and Peerless-AV are now PRI members.

Coverage of PRI Research Article in MediaPost 
Read Corralling the Data Around Mobile Shopping.

PRI Releases Research Article
Learn about location-based analytics in new Research Article.

Click here to

Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Digital Signage Platform SignStix Takes on Europe and Middle East
September 2, 2015

Digital Signage Transforms BCI Bank Training Center
September 2, 2015

NEC Announces New Generation of M Series Short-Throw Projectors
September 2, 2015

University of Mississippi Basketball Arena to Get Daktronics Display System
September 1, 2015

Prysm Installs Video Wall for Under Armour
September 1, 2015

PRI Research

Research Articles:

Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats

Click here to see more Research Articles...

Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

Click here to see more Working Papers...

Journal of Retail Analytics:

Q2 2015 Journal of Retail Analytics

top left corner image spacer image top left corner image