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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* Read about Scala's In-Store Retarger
PRI member firm featured in Technology Innovations Showcase.

*NEW* PRI Welcomes Two New Member Firms
D3LED and Peerless-AV are now PRI members.

*NEW* Coverage of PRI Research Article in MediaPost 
Read Corralling the Data Around Mobile Shopping.

PRI Releases Research Article
Learn about location-based analytics in new Research Article.

ComQi Wins Two Excellence Awards at ICXA Summit
PRI member firm recognized for healthcare and entertainment deployments.

PRI Member Firm ComQi Issues New Whitepaper
Read "How the Internet of Things is Reinventing Retail."

PRI Releases 1Q 2015 Journal of Retail Analytics
Download the latest PRI Journal for Retail Economic Outlook and informative articles.

Reflect Named 2015 Installer of the Year
PRI Member Firm receives DOOHDAH Award for Cedar Fair Entertainment project.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Advantage LED Joins Forces with Vantage LED to Better Serve Dealer Partners
July 31, 2015

Premier Mounts Releases New Fixed Flat-Panel Video Wall Mount
July 31, 2015

Digital Signage Revolutionizes Unilever’s Corporate Communication
July 30, 2015

Budweiser Events Center Upgrades LED Displays with Daktronics
July 30, 2015

PEC’s Outdoor TV Cases Score Big with PGA of America
July 30, 2015

PRI Research

Research Articles:

Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q1 2015 Journal of Retail Analytics

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