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Platt Retail Institute

Recognized worldwide as a leading consumer behavior research and consulting firm focused on improving the customer experience

Platt Retail Institute at The Chicago School of Professional Psychology (PRI) is recognized worldwide as an industry-leading expert in research and consulting to retailers, media companies, financial institutions, hardware, software, transmission, and other business enterprises seeking to impact the customer in-store experience.

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PRI News

Digital Signage Industry Performance Remains Positive

The North American Digital Signage Index for the first quarter 2010 is now available. This Index details industry activity in the fourth quarter 2009 and also includes a three- to six-month outlook. Index results are reported on both a composite and industry sub-segment level. PRI compiled the Index in conjunction with its affiliate, the Chicago School of Professional Psychology. See the First Quarter 2010 North American Digital Signage Index here.

Also Available from PRI

Click here to see the Fourth Quarter 2009 edition of PRI’s Journal of Retail Analytics and read the Business Outlook article to get PRI’s view on the economy. You will also find digital signage case studies, guest columns, and several articles from contributors about the state of the digital signage industry in Europe.

Research & Resources

News

Digital Signage Expo provides the latest news on the Digital Signage industry to PRI.

Nielsen Research Confirms Advertising Effectiveness of indoorDIRECT’S Restaurant Entertainment Network
March 10, 2010

ViewSonic Launches New Digital Signage Partner Program at Digital Signage Expo
March 10, 2010

Ingram Micro Unveils New Digital Signage Certified Expert Certification at Digital Signage Expo 2010
March 10, 2010

Tatung Releases Digital Signage Hardware and Software Bundles
March 10, 2010

Digital Signage Industry Performance Remains Positive
March 10, 2010

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