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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI Joins RIS News Webinar on Driving Sales with Analytics
Register now for Dec. 11 webinar on using location-based analytics to increase retail sales.

Melissa Nelson Joins PRI Management Team
Nelson is named VP, Corporate Communications for PRI.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

PRI Releases 2Q 2014 Journal of Retail Analytics
Complimentary download of Retail Outlook and informative articles.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Shuttle Computer Announces 4K DS87 Digital Signage Media Player
November 20, 2014

DSE Seminar to Offer a New Learning Dynamic – The “Idea Exchange”
November 20, 2014

ONELAN Introduces Integrated Digital Signage Player Displays
November 19, 2014

rVue Place-Based Ad Revenue Rebounds for Fourth Straight Quarter
November 17, 2014

Advanced Kiosks App Unites Busy Campus Calendars
November 17, 2014

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q2 2014 Journal of Retail Analytics

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