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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI Member Firm ComQi Issues New Whitepaper
Read "How the Internet of Things is Reinventing Retail."

*NEW* PRI Releases 1Q 2015 Journal of Retail Analytics
Download the latest PRI Journal for Retail Economic Outlook and informative articles.

Reflect Named 2015 Installer of the Year
PRI Member Firm receives DOOHDAH Award for Cedar Fair Entertainment project.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Times Square Celebrates Independence Day with Digital Fireworks Display
June 30, 2015

Aurora Multimedia's Wall Plate Wins InfoComm Best of Show Award.
June 30, 2015

Auburn University Picks Daktronics for Largest Display in College Football
June 30, 2015

ViewSonic Showcases Classroom Collaboration Solutions at ISTE 2015
June 29, 2015

SMART Adds New Features to Collaborative Learning Software
June 29, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q1 2015 Journal of Retail Analytics

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