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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News


*NEW* PRI Releases 2Q 2015 Journal of Retail Analytics
Download the new Journal for articles on customer experience, mobile payment, and more.

ComQi Issues Thought Leadership Paper
Read "How DS is Making a Difference Behind the Counter."

Coverage of PRI Research Article in MediaPost 
Read Corralling the Data Around Mobile Shopping.

PRI Releases Research Article
Learn about location-based analytics in new Research Article.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Brookstone Partners with Toshiba and Scala for Mall Store Product Displays
October 5, 2015

Adaptive Technologies Mounting Solutions Deployed At Minnesota Zoo
October 5, 2015

Elo and 11Giraffes Integrate Digital Signage Solutions
October 2, 2015

New Daktronics LED Video Display Installed at Cal Poly Pomona
October 2, 2015

Clear Channel Outdoor Americas Taps Vistar Media’s Audience Buying Platform
October 2, 2015

PRI Research

Research Articles:

Customer and Inventory Insights Generated by Location-Based Analytics, and the Introduction of an Online – In-Store Behavioral Bonding Model

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q2 2015 Journal of Retail Analytics

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