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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* PRI/RIS News Webinar Available as Video on Demand
Watch video of webinar about using location-based analytics to increase retail sales.

*NEW* Article Describes How Retailers Convert Traffic Into Sales
Read the article by PRI's Steven Keith Platt in RIS News.

3Q 2014 Journal of Retail Analytics now Available 
Download articles by industry thought-leaders for free with registration.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

IND Solar Farm Project Partners Intro Educational Kiosk
December 22, 2014

Daktronics-Equipped Facilities Prepare for College Football Bowl Games, Playoffs
December 22, 2014

Piksel Hires B2B Veteran to Drive Global Channel Sales Strategy
December 19, 2014

GES and CadmiumCD Offer Conference Content Management Solution
December 19, 2014

Inception Digital Features Stream TV Glasses-Free 3D In Digital Signage
December 18, 2014

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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