top left corner image spacer image top right corner image
Bringing Research to RetailSM Subscribe to PRI Mailing List
Become a PRI Member

Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

Click here to

PRI News

*NEW* Retail Analytics Council Event Coming in June
Learn more about this Executive Development Program.

*NEW* ComQi Adds Six Flags Case Study to Members Page
Read about targeted guest messaging at Six Flags.

*NEW* PRI Releases 4Q 2014 Journal of Retail Analytics
Download the Journal for informative articles and economic outlook.

PRI and Northwestern University Create Retail Analytics Council
Council to study consumer behavior across shopping platforms.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

Click here to

Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

Bloomington Edge Upgrades Digital Signage Solution
March 31, 2015

Enplug Launches Digital Signage App Marketplace for Businesses and Developers
March 31, 2015

Tucson Convention Center Sports New Daktronics Displays
March 30, 2015

Watchfire Digital Billboard Awards Deadline Set to Expire
March 30, 2015

Moving Tactics South Africa Launches Retail Analytics Division
March 30, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

Click here to see more Research Articles...

Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

Click here to see more Working Papers...

Journal of Retail Analytics:

Q4 2014 Journal of Retail Analytics

top left corner image spacer image top left corner image