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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics, the North American Digital Signage Index, and other pioneering industry research. 

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PRI News

*NEW* PRI Releases Research Article on AT&T Retail Store 
Article details test of the Digital Life Experience at Arlington Hts., IL, AT&T store.

*NEW* PRI Welcomes Research Fellows 
Professors Martin BlockDon E. Schultz, and Vijay Viswanathan of Northwestern University are now PRI Research Fellows.

*NEW* PRI Article Takes Opposing View of Store Traffic Stats 
Health of U.S. consumer is good according to new PRI Article.

PRI Releases New Working Paper
Research study examines digital advertising revenue potential in baseball stadium.

PRI Releases 1Q 2014 Journal of Retail Analytics
Complimentary download of Retail Outlook and informative articles.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

DAVACO Joins Digital Screenmedia Association
August 19, 2014

Virtual Sensitive, eyevis Announce Technology Partnership for Coconote
August 19, 2014

Samsung Introduces Smart Signage TV for Small Business Owners
August 19, 2014

Stampede Debuts Fully Assembled Commercial-grade Digital Kiosks
August 19, 2014

Historic Cricket Stadium uses Digital Signage and IPTV to Engage Fans
August 19, 2014

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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North American Digital Signage Index:

Q4 2013 North American Digital Signage Index

Journal of Retail Analytics:

Q1 2014 Journal of Retail Analytics

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