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Platt Retail Institute

Recognized worldwide as a leading consulting and research firm focused on improving the customer experience

Platt Retail Institute (PRI) is an international consulting and research firm that focuses on the use of technology to impact the customer experience. In an omni-channel environment, PRI works with its clients to develop marketing strategies that build brands by integrating various customer-facing technologies. PRI clients include retailers, media companies, financial institutions, hardware and software companies, educational institutions, and other businesses. In addition to its global consulting expertise, PRI also publishes the quarterly Journal of Retail Analytics and pioneering industry research. 

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PRI News

*NEW* ComQi Adds Six Flags Case Study to Members Page
Read about targeted guest messaging at Six Flags.

*NEW* PRI Releases 4Q 2015 Journal of Retail Analytics
Download the Journal for informative articles and economic outlook.

PRI and Northwestern University Create Retail Analytics Council
Council to study consumer behavior across shopping platforms.

Ken Silay of Chico's Added to PRI Forum
Dir., Technology Research & Innovation to address Changing the Retail Metrics Paradigm.

ComQi is Newest PRI Member Firm
PRI welcomes global cloud-based Shopper Engagement Technology company.

PRI Welcomes AT&T and Reflect as Retail Forum Sponsors
New speakers also added. See latest info here.

eBook of PRI's "Future of Retail" Now Available
"Future of Retail" Research Article may be downloaded in eBook version.

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Research & Resources

library papers
index analytics
webinar research

North American News

Digital Signage Connection provides the latest news to PRI from its base in North America.

DSE 2015 to Showcase Newest Signal Distribution Technologies
March 4, 2015

Barco Outdoor Kiosks and LED Displays Revitalize Playhouse Square
March 4, 2015

DSE 2015 Features Seminar on Technology-Enabled Environments
March 4, 2015

Samsung Acquires Digital Signage Manufacturer YESCO Electronics
March 4, 2015

BrightSign Unveils Plans for 2015 Digital Signage Expo
March 3, 2015

PRI Research

Research Articles:

Deployment and Test of the Digital Life Experience at an AT&T Retail Store

The Future of Retail: A Perspective on Emerging Technology and Store Formats (Also available as an eBook.)

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Working Papers:

A Determination of the Revenue Potential From Digital Screen Advertising in a Major League Baseball Stadium

Test Results From a Bank Branch Digital Communications Network

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Journal of Retail Analytics:

Q3 2014 Journal of Retail Analytics

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