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Digital Signage Index

North American Digital Signage Index

As the digital communications network industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009.

The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and captive networks is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report, which, through the generous sponsorship of Digital Signage Expo, may be downloaded for free here with registration. 

The Index is an important source of market information. It provides an indication of market performance and serves as a guide for industry vendors and end users in their internal planning processes. The Index also compares the industry with other macro-economic activity measures including GDP. Regular repetition of this survey yields results that create news and raise broader awareness for the industry.

The fourth quarter 2013 North American Digital Signage Index reported a 4.24 percent decrease from the third quarter 2013 Index. The report includes 25 charts and graphs, along with a review and commentary about industry trends. Download the Q4 2013 Index here.

You may download the 3Q 2013 Index for free with registration here. Issues of the North American Digital Signage Index prior to 3Q 2013 also are available for purchase in the PRI Resource Library.


Participating Firms

In compiling its research, PRI invites established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:

Bold indicates PRI Member firms.

2 Hemispheres Frank Mayer & Associates Planar
5th Screen Impulse-TV Preset Group
AdFlow Networks Ingage Solutions Real Digital Media
Adspace Networks Intel Reflect Systems
Agency 225 iSign Media Corp. Respario
Alberta Gaming & Liquor Comm. IZ·ON Media Right Media Solutions
AOpen JC Decaux RMG Networks
Arbitron JC Penney Scala
AutoNetTV KeyWest Technology Screenfeed
Black Box Network Services Kohler Sears Holdings Corporation
Brawn Consulting Luxottica Show Media
c3ms Marshall University Target Path
Capital Networks Meijer The Venetian/The Palazzo
Christie Digital Systems MetHodder TouchSystems
Clear Channel Malls MGM Resorts International Wells Fargo
Dorsey Studios NCR West Virginia University
DPAA NEC Display Solutions YCD Multimedia
Electronic Art Omnivex ZipCast
Flixio ONTrack Media & Entertainment Zoom Media
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