Digital Signage Index

North American Digital Signage Index

As the digital communications network industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009.

The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and captive networks is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report, which may be purchased here for $95 per quarterly issue. 

The Index is an important source of market information. It provides an indication of market performance and serves as a guide for industry vendors and end users in their internal planning processes. The Index also compares the industry with other macro-economic activity measures including GDP. Regular repetition of this survey yields results that create news and raise broader awareness for the industry.

The fourth quarter 2012 North American Digital Signage Index reported a 7.08 percent decline from the third quarter Index.  The report includes 28 charts and graphs, along with a review and commentary about industry trends. Purchase the North American Digital Signage Index for $95.

Previous issues of the North American Digital Signage Index also are available for purchase in the PRI Resource Library.

In compiling its research, PRI invites established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:

Bold indicates PRI Member firms.