As the digital communications network (DCN) industry continues to expand, there is a growing demand to measure activity from period to period. To address this need, the Platt Retail Institute began compiling the North American Digital Signage Index (NADSI) in the fourth quarter of 2009. With the Q4 2011 issue, PRI is presenting the Index in affiliation with the Digital Signage Federation, which is supporting the Index and providing the publication as a member benefit.
The Index is published quarterly and presents a single industry composite measure. In addition, activity in major industry sub-segments, such as software, Digital Out-of-Home networks, and ad agency/brand adoption rates is presented. The Index focuses on several areas including the current level of business activity and the view for the industry's prospects. The results are presented in a detailed report, which may be purchased here for $95 per quarterly issue.
The Index is an important source of market information. It provides an indication of market performance and serves as a guide for DCN vendors and end users in their internal planning processes. The Index also compares the industry with other economic activity measures including GDP and retail sales. Regular repetition of this survey yields results that create news and raise broader awareness for the industry.
The current North American Digital Signage Index report shows weak industry performance for the first time in seven quarters, with an overall decline in business/industry activity during Q1 2011. The report includes 30 charts and graphs, along with a review and commentary about industry trends. Purchase the North American Digital Signage Index for $95.
Previous issues of the North American Digital Signage Index also are available for purchase in the PRI Resource Library.
The Index is presented in affiliation with:
Participating Firms
In compiling its research, PRI invites established, industry-leading firms to participate. This ensures that the results are reflective of the opinions of a broad cross section of knowledgeable and established individuals. PRI would like to acknowledge the participation of the following firms:
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2Hemispheres |
EWI Worldwide |
Pro-Motion Technology Group |
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Access 360 Media |
GestureTek |
Publicis/Zenith Optimedia |
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Accuweather |
Georgia Aquarium |
Razorfish |
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Adcentricity |
Harris Bank |
Real Digital Media |
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Adspace Networks |
Healthy Advice Network |
Reflect |
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Agency 225 |
Hot Topic |
RMG Networks |
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AOpen |
HP |
Saddle Ranch Productions |
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Arc Worldwide |
IBM |
Safeway |
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AutoNetTV |
IPG-Initiative |
Santa Clara University |
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AvaLAN Wireless Systems |
JC Penney |
Scala |
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Beacon's Light |
Keywest Technology |
ScreenFeed |
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Best Buy |
Kinetic Worldwide |
Sears Holdings Corporation |
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Black Box Network Services |
LG |
SeeSaw Networks |
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Broadcast International |
Lowes |
Servus Credit Union Ltd. |
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Broadsign |
McDonnell Haynes Ltd. |
Starcom |
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Canvys Visual Technology Solutions |
Meijer |
Starmount |
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Capture Display |
Mercury-Werks |
St. Joseph Content |
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CARE Media Holdings |
Met Hodder |
Symon Communications |
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Cisco |
Moxie Interactive |
The Preset Group |
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Clear Channel Malls |
n2 Digital |
Titan Outdoor |
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Creative Realities |
Nanonation |
TouchSystems |
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Decision Point Media Insights |
NCR Netkey |
TPN |
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Digikomp |
NEC Display Solutions |
Visix, Inc. |
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DisplaySearch |
Outcast |
Vizual Networks |
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Diversified Media Group |
Park Cast Network |
Wells Fargo |
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Domedia |
Peerless-AV
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Wendy's International |
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DPAA |
Petro TV |
WPP Global Retail Initiatives |
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Draftfcb |
Play Network |
X2O Media |
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EDR Media |
Posterscope/Hyperspace |
Your Neighborhood Network |
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Electronic Art |
PQ Media |
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Eli Lilly and Company |
PRN |
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Bold indicates PRI and/or DSF Member Firms
PRI also would like to thank John Curran and Adrian Weidmann for their participation.