JOHN M. GREENING, RESEARCH FELLOW
Associate Professor of Advertising
Medill Graduate School of Integrated Marketing Communications
Northwestern University
Evanston, IL
John Greening is an Associate Professor and Director of the Advertising-Sales
Promotion sequence at the Medill Graduate School of Integrated Marketing
Communications at Northwestern University. Prior to joining Northwestern, he spent
27 years at DDB Chicago, where he was an Executive Vice President and Director of
Client Services. He maintains marketing and branding consulting relationships with
AG Edwards, Henkel Consumer Adhesives, Anheuser Busch, Rand McNally, Corbett
Accel Healthcare, and the EURO RSCG. John received his BA and MA degrees from
Michigan State University.
PLATT RETAIL
INSTITUTE