While still in its infancy, mobile marketing has tremendous potential, particularly when integrated into a digital communications network. PRI works with clients to access the benefits, design the approach, gauge the consumer response, and implement this new and powerful tool into their marketing strategy.
Mobile marketing is the next big screen. Benefits associated with pairing mobile devices with digital signage include the following:
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Accurate measurement, such as number, duration, and location of interactions
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Low cost of entry, from both a capital and software perspective
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Adds value to a digital signage network by creating an interactive and engaging customer experience
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Valuable information transfer (coupons, videos, store locations, etc.), to portable devices which are with the consumer 24/7
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Message personalization
Services include:
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Integrate mobile marketing with digital signage
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Gauge reciprocal attributes of each digital platform
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Analyze consumer response to content strategy
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Measure consumer impact