 Brian Andersen
Brian is educated as a journalist and was a news reporter for a major Danish newspaper. From 2000 to 2008, he worked in Jyske Bank Denmark, where he was responsible for press-training of employees, development of content for www.jyskebank.dk, reporting on the bank's corporate TV network and functioned as the creator of multimedia solutions.
Brian Andersen's major work at Jyske Bank was to develop a digital communications network as part of a total rebrand of Jyske Bank's 120 branches in September 2006. This included the development of content strategy and the deployment of 700 digital signage screens, 200 kiosks, and 500 touch screens. The rebrand had a budget of $80 million. The result of the new concept was a double-up in customer acquisitions the first year, as well as brand awareness rising from 30 to 80% in the first month. |