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Research Fellows |
Dr. Kamel JedidiKamel Jedidi is a Professor of Marketing at the Graduate School of Business, Columbia University. He leads courses in both marketing and statistics. His substantive research interests include pricing, product design and positioning, diffusion of innovations, market segmentation, and the long-term impact of advertising and promotions. His methodological interests lie in multidimensional scaling, classification, structural equation modeling, and Bayesian and finite-mixture models. Dr. Jedidi has won many honors and awards, including the Marketing Science Institute and the International Journal of Research in Marketing Best Paper Awards. He has published more than thirty research papers in top scholarly journals including Marketing Science, Management Science, Strategic Management Journal, Journal of Consumer Research, Journal of Marketing Research, and Psychometrika among many others. |
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