PRI's PROJECTS
Our project range varies, but generally revolves around enabling the retail
store as a marketing medium. This may include technologies such as
digital communication networks and mobile phone messaging.
Representative consulting areas would include the following:
• Industry analysis and benchmarking.
• New product/service strategies.
• Marketing strategy.
• Integration of out-of-store with in-store marketing.
• Measurement and testing of marketing impact.
• In-store media content positioning and integration.
• Education and training.
Our project range varies, but generally revolves around enabling the retail
store as a marketing medium. This may include technologies such as
digital communication networks and mobile phone messaging.
Representative consulting areas would include the following:
• Industry analysis and benchmarking.
• New product/service strategies.
• Marketing strategy.
• Integration of out-of-store with in-store marketing.
• Measurement and testing of marketing impact.
• In-store media content positioning and integration.
• Education and training.
PLATT RETAIL
INSTITUTE
INSTITUTE
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