PRI designs and executes research studies which measure customer response to in-store marketing methods. This includes illustrating the rationale for, and strategies behind, significant worldwide digital communications network deployments. Operating as an independent research and consultancy since 2001, PRI delivers the impartial business analyses and strategies necessary to organizations considering improvements to their customer in-store experience.

PRI’s research encompasses:

• The world’s most advanced research and testing of digital communications networks and digital signage yielding strategic and tactical insights
• Proprietary, custom quantitative and qualitative research for clients
• PRI's team of researchers includes multi-discipline Research Fellows and graduate students at its affiliate, The Chicago School of Professional Psychology, with a focus on conducting research leading to commercial applications
• Working Papers and other published resources focused on customer communication

PRI manages the entire research process including:

• Defining issues and determining research objectives
• Developing the research plan
• Accumulating both primary and secondary data. Primary data research includes observations, focus groups, surveys, behavioral and experimental design
• Analyzing and reporting