RESEARCH FELLOWS

Dr. Mark Bergen, Professor of Marketing
Carlson School of Management, University of Minnesota

Dr. Jean-Charles Chebat, ECSC Research Chair of Retailing
and Professor of Marketing
Ecole des Hautes Etudes Commerciales, Montreal, Canada

Dr. Edward J. Fox,  Director, JCPenney Center for Retail Excellence  
and Assistant Professor of Marketing
Southern Methodist University

John Greening, Associate Professor of Advertising
Medill Graduate School of Integrated Marketing Communications
Northwestern University

Dr. Kamel Jedidi, Professor of Marketing
Columbia University Graduate School of Business

Dr. KK Sinha, Professor of Operations and Management
Carlson School of Management, University of Minnesota
PLATT RETAIL
INSTITUTE