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Retaining customers and increasing sales requires an understanding of consumer psychology and the effective use of emerging digital communication network technologies. As a result, demand for new data and analysis of consumer behavior is higher than ever as organizations strive to better connect with their customers. To meet this challenge, the Platt Retail Institute has aligned itself with and the nation’s leading psychology graduate school to create the Platt Retail Institute at The Chicago School of Professional Psychology. This relationship brings vast research resources in areas such as consumer psychology, buying behaviors, and impact of media on buying decisions to PRI.
The Chicago School is the nation’s oldest and largest graduate university focused exclusively on psychology and related behavioral sciences. The school was established in 1979 by practicing psychologists committed to providing high-quality professional psychology training in a not-for-profit setting.
With nearly 2,500 students in Chicago, Southern California, and online, The Chicago School's focus is not strictly on research and theory, but on training students to be extraordinary practitioners, prepared to make a powerful impact on individual lives, in business settings, in diverse and underserved communities, and around the world. The Chicago School prepares its students with superior theoretical and classroom preparation – coupled with an unrivaled range of real-world training experiences; opportunities to build their multicultural and global sophistication; and ongoing personal and professional mentorship from faculty who are active leaders in their fields. Chicago School students graduate with the knowledge and practical skills they need to make an impact in the world and achieve their goals.
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