DEPLOYMENT AND TEST OF A RETAIL DIGITAL
COMMUNICATIONS NETWORK BY THE UNITED STATES
POSTAL SERVICE
Researchers: Steven Keith Platt, Platt Retail Institute, Dr. Kamel Jedidi, Columbia
University Graduate School of Business, and Margot Myers, United States Postal
Service
CONTENTS
Introduction
Discussion
A. Investigative Stage
i. USPS Background
ii. History of the USPS Digital Communications Network
iii. Administrative Considerations
iv. Test Site Selection
v. Screen Placement
vi. Content and Content Sequencing
B. Test Design and Results
i. Research Objectives
ii. Test Design and Summary Reported Findings
C. Outcomes
i. USPS Analytic Modeling
ii. Implications for Retailers
D. Conclusions
Appendix: Test Time Line
COMMUNICATIONS NETWORK BY THE UNITED STATES
POSTAL SERVICE
Researchers: Steven Keith Platt, Platt Retail Institute, Dr. Kamel Jedidi, Columbia
University Graduate School of Business, and Margot Myers, United States Postal
Service
CONTENTS
Introduction
Discussion
A. Investigative Stage
i. USPS Background
ii. History of the USPS Digital Communications Network
iii. Administrative Considerations
iv. Test Site Selection
v. Screen Placement
vi. Content and Content Sequencing
B. Test Design and Results
i. Research Objectives
ii. Test Design and Summary Reported Findings
C. Outcomes
i. USPS Analytic Modeling
ii. Implications for Retailers
D. Conclusions
Appendix: Test Time Line
PLATT RETAIL
INSTITUTE
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